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Coffee Shop
Startup Proposal
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Prepared for:
[Investor]


Prepared by:
[Coffee Company]

Coffee Shop Startup Proposal

Executive Summary

[Coffee Company], located at [Location name] is a new, cool coffee startup focusing on providing a variety of high-quality coffee drinks and teas, and mouthwatering locally-made pastries. Our mission is to provide the people of [Country/City] a truly international coffee experience at an affordable cost. It is the best place for people to spend time with family, friends, or colleagues and unwind over interesting conversations over a cup of coffee.

[Coffee Company] is one of the most happening places for coffee lovers. Our product line fits those nicely who looks for a wide range of coffee drinks and food items at a very nominal price.

To expand our presence, we are planning to open our cafe in [new location] because [specify the reason for opening the cafe at the new location]. Through a combination of a strong business model and a highly qualified management team, we'll be able to become a significant player in the coffee industry very soon.

In order to fulfill our vision, we'll require $[0.00] which will be utilized towards different resources to expand our presence. If we are fully capitalized, we hope to be profitable by [Time].

[Add more]
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About Us

[Coffee Company] was founded by [Founder's name] in [Establishment Year] to provide the best coffee experience to our guests with our wide range of flavored coffee and exquisite ambiance. [Coffee Company] is one of the very few coffee companies in the city that target the younger demographic.

When brewed, our freshly prepared roasted coffee beans leave an everlasting impression on coffee lovers and tempt them to come again and again to savor the flavor of the coffee. We also deliver top-notch customer service that exceeds customer expectations.

We have established ourselves as a "hangout" spot where people have a lot of fun over uniquely flavored coffee.

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Problem

[Mention the reason for opening the coffee in a new location]

[Nationality]'s love for good coffee is increasing day by day. They are gladly paying $5-$6 for their cappuccino, mocha latte or vanilla ice blended drink. But even after paying such a large amount, people don't get the value for their money. Also, [new location] is in the need of a cafe that serves delicious beverages and great-tasting food with a warm, inviting atmosphere.

[Coffee Company] meets this need and offers high-quality coffee drinks in an upscale environment at an affordable price. We look forward to on-board more partners with us to grow [Coffee Company] and fulfill our vision of [Mention Vision/Goal]. With your participation, we can [Mention prospects like expansion, additional coffee experience]
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Solution

[Coffee Company] is a full-service cafe that features a full menu of moderately priced coffee beverages. Below is [Coffee Name]’s menu:
Menu
Price
Espresso
$[0.00]
Americano
$[0.00]
Latte
$[0.00]
Cappuccino
$[0.00]
Vanilla Latte
$[0.00]
Mocha Latte
$[0.00]
Pastries
$[0.00]
Cookies
$[0.00]
Brownies
$[0.00]
[Add items]
$[0.00]
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Competitors

Since this market is one of the niche industries, the competition is immense. However, with our uniquely wide range of flavored coffee and the cafe's exclusive design and ambiance, we stand out from our competitors. We plan to grow rapidly and provide exciting offers to cater to customer needs.

Below are some close competitors in the industry:
[Add a chart with competitors logos and features]
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Marketing Plan

[Coffee Company] will focus on the following unique value proposition:

  • Offer a high-quality menu of different coffee blends and food items at a nominal price;
  • Excellent customer service;
  • Offer both eat-in or take-out options.

Promotion Strategy

To spread awareness about the brand within a 2-mile radius of the cafe, we'll use the following promotional techniques:

  • Email Marketing
  • Social Media Marketing
  • Advertising
  • Public Relations
  • Pre-opening Events at prime locations
  • Flyers
  • Banners
  • [Add marketing activities]
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Investment Estimate

To fulfill the vision of our [Coffee Company], we will require about [Amount] in the capital, which will be allocated according to the following table:
Distribution of Funds
Amount Required
Furniture and Interior Designing
$[0.00)
Import/Buying of [Type] Coffee Beans
$[0.00)
[Mention the allocation of funds]
$[0.00)
[Mention the allocation of funds]
$[0.00)
Below is the projection of revenue we would be expecting by [Year].
[Include a chart with year wise projection on cost and revenue]
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Your Benefits

[Coffee Company] has a great potential to grow in business and popularity with the increasing love and preferences that it is already receiving from its customers. It is eventually becoming the go-to place for coffee lovers around the [Location] as well as [City].

You can be a part of [Coffee Company] by supporting us and helping us achieve our vision. By becoming a part of our family, you will receive various benefits:
  • We expect income to approach $[0.00] for the coming year in business. As a [0.00]% stakeholder, you'll gain a profit of $[0.00].
  • [Mention Benefits you will provide]
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Client Testimonials

We value our relationship with our customers and always aim at providing them the best services. See what our customers have to say about their [Coffee Company] experience:
[Client 1 Testimonial]

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[Client 2 Testimonial]

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Our Team

We would like to introduce our extremely talented and hard-working team behind the [Coffee Company].
[Founder/CEO Name], [Designation]



[Briefly explain its experience]

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[Creative Head Name], [Designation]



[Briefly explain its experience]

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[Chef Name], [Designation]



[Briefly explain its experience]

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[Manager Name], [Designation]



[Briefly explain its experience]

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Acceptance and Signature

If you wish to come on board with us, please provide your acceptance by signing below:
[Investor]

[Coffee Company]
Signature
Assign signer 1
Name
Assign signer 1
Date
Assign signer 1
Signature
Assign signer 2
Name
Assign signer 2
Date
Assign signer 2
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THANK YOU

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Free Coffee Shop Startup Proposal Templates

This coffee shop business plan sample will help you brew your desirable coffee shop ideas into strategized execution plan, just as you like!