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Company logo
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Social Media Optimization Proposal
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Prepared for:
[CLIENT COMPANY]

Prepared by:
[SENDER COMPANY]

Social Media Optimization Proposal

Introduction

The importance of social media and how it adds value is no more a secret. It offers a huge opportunity to reach new leads and help your business grow online. However, if you don’t have time or the expertise to build and maintain your own social media campaign, a social media optimization company can help.

About Us

 Phone screen with social media apps
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[Company Name] is a full-service digital marketing company. We specialize in creating custom strategies for each of our clients based on their needs and goals. Our team is made up of award-winning marketers, designers, and developers, and we know what it takes to get real results online.

Why us?

Since our debut in the year [Year], we have been recognized as a top provider of Social Media Optimization and Marketing Services. When it comes to enhancing your brand’s overall visibility through social engagement, we have the competence to identify your social requisites. Teaming up with a professional service provider like us will help you improve your social initiatives with minimal efforts. With the expertise of a specialized partner to guide, you will be able to reach out to your audience more effectively and strengthen your brand more quickly.

Fact-check

Sales for our clients

Leads for our clients

In-house influencers

$500 million 
2.5 million
>100

Value-add

Search Optimization

Brand Optimization

Product Optimization

We help you drive more leads
We help you grow your reach
We help you boost your revenue
  • SEO Services
  • Ecommerce SEO
  • PPC Management
  • Ecommerce PPC
  • SEO Audits
  • Programmatic Advertising
  • Enterprise SEO Services
  • Competitor Geofencing Adverts
  • Addressable Geofencing Services
  • SEO & Product Optimization
  • Ecommerce Ad Mgmt.
  • Marketplace Launch Services
  • Marketplace Optimization Services
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Our Team

Our team makes it a point to get our clients on social media the brand value and the viewership which are appropriate to their services. We deem it necessary to introduce them.

[CEO]

[Media Analyst]

[Content Strategist]

[Market Analyst]

Client Testimonials

We have created a clientele based on our strategic implementation and social media outreach. Client satisfaction is our prime motive. Here's what our clients have to say about us.

[Client Testimonial 1]

[Client Testimonial 2]

[Client Testimonial 3]

Our Plan

We know that hitting these goals is what moves businesses forward, and we believe that our clients' success is the best measure of our own performance. This is how we plan to conquer the entire social media marketing strategy.

Social Media Content

It is important to create engaging social media content to attract customers and visitors who are very much into social media. We will prepare a calendar for putting out content. We will use keywords, hashtags, and post updates within the industry.

Posts

Once we understand your viewers, we would put out company updates, news, listicles, stories, press releases, and other related media to invest the audience into the entire build-up of what goes into making [Client Company] successful.

Other Marketing Strategies

We will extend our marketing base from our social media through regular interaction on other platforms. This will help with a higher degree of promotions and bringing new visitors.

Social Media Campaigns

We will make sure to create more engagement through social media. This will include campaigns such as the hashtag campaign, giveaways, mentions, sales, and such. It will help us keep the media front pretty exciting and fun.

Monitoring and Analysis

We have to monitor the regular growth in viewership and the user experience of services and products. This will help us to move forward with our strategies and also to use new ones to help maintain the buzz and engagement.

Reports

We will provide regular analytics and audits to make sure you know where you have landed throughout the campaign. We will summarise our regular activities to know that your investment is paying off.
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Timelines

Daily Responsibilities

Weekly Responsibilities

Monthly Responsibilities

Articles
Twitter Posts
YouTube Videos
Posts
Infographics
Marketing Audits
[Services]
[Services]
[Services]
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Pricing

This is our estimated pricing for the entire project.

Services

Rate

Units

Price

Content Creation
$ [0.00]
0
$ [0.00]
Monitoring, Maintenance, and Support
$ [0.00]
0
$ [0.00]
Media Management
$ [0.00]
0
$ [0.00]
Analytics
$ [0.00]
0
$ [0.00]
Auditing
$ [0.00]
0
$ [0.00]


TOTAL
(Inclusive of all taxes)
$ [0.00]
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Terms and Conditions

1. Payment Terms

All payments to be done in USD through [Payment Method] upon receipt of invoice. The above-mentioned pricing is based on work performed on a fixed cost basis. If the scope of the project changes after acceptance of terms and pricing, we will provide a detailed change to define all additional works and associated costs.

2. License and Approvals

We will obtain licenses, permits, releases, or other authorization to use testimonials, copyrighted materials, photographs, artwork, or any other property or rights belonging to all third parties for use in social media services for you. We believe that all resources that you provide as your contribution to this project are licensed, under patent, or proper approvals, and licenses have been sought for the usage of the same.

3. Confidentiality

[Company Name] will acknowledge its responsibility, both during and after the term of its appointment, to preserve the confidentiality of any proprietary or confidential information or data developed by [Company Name] on behalf of [Client Company] or disclosed by [Client Company] to [Company Name]. Such information shall not be disclosed to any third party without prior written consent.

4. Cancellation

[Client Company] has the right to modify, reject, cancel, or stop any plans or work in the process provided you agree to reimburse for all costs and expenses [Company Name] incurred before your change in instructions, and to defend, indemnify and hold us harmless for any liability relating to such action.
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Acceptance and Signature

If you agree to get on board with us, you can show your acceptance by signing below.
Signature
Assign signer 1
Name
Assign signer 1
Date
Assign signer 1
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For more details,
Visit us at [Company Website]
Write to us at [Company Email]
Contact us at [Company Contact Number]
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Thank you!

Free Social Media Optimization Proposal Templates

Launch your clients into the best market through social media, using this social media proposal.

What is social media optimization?

Social media channels have made businesses more empowered by widening their audience reach at minimum costs. Using the right techniques, robust social media channels, and building effective marketing strategies for awareness of brand and revenue growth is known as social media optimization.

Some ways of doing so are running social media campaigns, reaching out to social media stars or influencers, putting out high-quality social media posts (Facebook posts, Instagram posts, tweets, etc.) for better online communication, using important hashtags, etc.

Who provides social media optimization services?

Social media optimization is a part of digital marketing services but can also be considered an individual project. The major service providers in the industry are marketing freelancers, a digital marketing agency that provides social media optimization services, and standalone social media services agency/company.

These service providers must have social media audit skills, data analysis skills, and experience in running marketing campaigns to deliver a successful project and meet customer’s goals.

What is a social media optimization proposal?

A social media optimization proposal is a written offer by social media marketing service providers to prospective clients. It elaborates on the services being offered with the pricing information, target channels, client testimonials, and details on how the services will help the clients grow their business.

How to write a successful social media optimization proposal?

Focus on your target audience

Understanding your target audience is key to drafting perfect proposals. Visit their website, study their previous projects, read about them to know more in detail about the expectations and social media goals of the client. In your proposal, present exactly what your potential clients are looking for.

Include the current social media marketing industry trends

Social media is a dynamic place. The trends keep changing at the drop of a hat. Keep yourself updated on what's trending and working presently. Include how you will leverage those trends through Facebook, Twitter, YouTube, and other platforms - and create a winning social media optimization proposal.

Present information creatively

Your job is to present your plan and strategy innovatively in the optimization proposal. This will help you keep prospective clients hooked to the proposal, and increase the chances of turning them into customers.

Essential elements of a social media optimization proposal

Here are the elements you must include in your social media optimization proposal -

Title page/Cover page

This is the first page of any digital marketing proposal and it consists of basic information like the company's name, client's name, business logo, contact details, and name of the proposal.

Executive summary

An executive summary establishes the purpose of the entire proposal. It summarizes all the services you are promising to deliver to improve the client's business. You must create a compelling summary to keep the client glued to the proposal.

About us

In this section, talk about what you do, your specializations, your social media presence, your target audience, the type of industry you serve, your goals, and your strategy briefly.

The team

Here, you elaborate on your team members, their job, and the industry they specialize in.

Plan/Scope of work

This section of the proposal template essentially covers the details of your digital marketing services and the way you will manage things. You can break it down to further sub-sections like-

  • Social media audit
  • Social media outreach
  • Posting schedule
  • Content creation
  • Data and analytics

Timelines

You must provide a chronological order of all the events in the plan. A clearly laid down timeline graph gives the customers a broad overview of the overall project. Mention the start and end dates with the anticipated number of hours required for each task.

Proof of work

The client must be receiving proposals from your competitors too for the same project. How will you make them believe in you and not in your competitors? You can share past successful projects that helped numerous brands find their secret to success. You can include client testimonials and even talk about companies with similar goals who have benefitted from your services.

Pricing

The costs and the payment terms of all your services give customers an idea to plan their budget and consider your offering. You can create tables to list down the prices of the line items. This will make the price quote easy to understand for the clients.

Terms & conditions

This section will talk about what the contract terms would be. Some elements can be the way your company works, your billing terms, important clauses, how the project terminates, etc.

Signature

Signatures bind the agreement and act as proof of all the parties agreeing to the written terms. Adding signature blocks in the marketing proposal guides the prospect to take the next action.

3 reasons why social media optimization templates are good for your business

  • Social media proposal template speeds up the business process.
  • You can easily customize the document as per brand guidelines and clients' requirements while working on a social media optimization proposal template.
  • Templates bring consistency and clarity to the proposal.

Revv’s social media proposal template - your partner to crack more deals

Give your business paperwork a boost with Revv's document management system. It comes with 1000+ business templates that help you create a variety of documents in a few minutes. Revv has many other features to help its clients run smooth business operations. Here are some of the benefits of using Revv's social media optimization proposal template and other proposal templates -

Legally vetted content

A lot of content goes into a proposal template. Drafting it all from scratch and getting it verified by legal counsel is a lengthy and time-consuming process. Revv's templates come with legally vetted content that can be easily altered as per your requirements. You save a huge amount of time that goes into collating the terms and agreements and other legal content in the social media marketing proposal.

Customize for better content creation

Customization is vital to add a personal touch to any business document. It makes the proposal stand out and get noticed by the client. Revv's rich drag and drop editor enables you to add and remove elements from the proposal template.

Collaborate and connect in a go

You need to join forces with various teams in the organization before sending out the final proposal. You also want the clients to share their feedback on the proposal or suggest any changes if required. With Revv's template, you can easily converse with your teams as well as the client using notes and the tagging feature.

Real-time activity tracking of your proposal

Wondering whether your client has gone through or even received the proposal? Feel like it's way too early to follow up? With Revv you have access to the real-time activities of the client and other owners of the proposal. You can see who opened it, how many times the document was viewed, who accepted, rejected, signed, etc.

Electronic signature(eSign) for quick business process

You can add signature blocks in your proposal and send it for eSign. It is a quick, safe, and legal way to get crucial documents signed virtually.

Stripe payment integration

You can even add a payment button within your proposal if it involves any sort of financial transaction.