Free Branding Proposal Template

What is a Branding Proposal?

A branding proposal is a full-fledged document created by a marketing agency or a branding specialist for their clients. If you are a firm that deals with branding, then branding proposals help persuade potential clients to sign up for your services.

A winning branding proposal must explain to your clients how you can assist them in developing brands that stand out and form closer connections with their customers.

What is the need to write a Branding Proposal?

Whether you are new to the market or an experienced expert, a branding proposal is an ideal approach to selling your branding services and gaining new clients in the market.

A well-written branding proposal will contain all the essential information the prospects need to know. They cover your brand strategy, the benefits of the branding campaign, the complete budget, and the project's timelines.

In the next section, let us learn more about the important elements of a branding proposal.

Important sections in a Branding Proposal 

Before you develop a brand design proposal, it is important to understand your client’s requirements and structure the proposal accordingly. Here are some of the mandatory sections to be included in a branding proposal:

Executive Summary

This section is a description of your business and services. Include an overview of your business, the project plan, the need for branding to stand out against your competitors, and a strategy for achieving the goals you've set.

About Us

It is crucial to discuss your business, its background, and other accomplishments. Include contact information like your email address and business phone number. For your potential customers to learn more about your business, you can also include your social media handles.

Vision

In this section, add your business’s long-term goals to help your client understand your passion and dedication towards branding. You can also add the strategies and the approach necessary to achieve them.

Mission

Adding details about your company’s mission will convince the client that you are committed and focused to get the job done. These must be short-term goals that will act as a ladder to reach the company’s vision. 

Our Services

Clearly state your deliverables in this section so that prospects will know what they receive in the future. Make it clear whether you are providing full branding, branding strategy, identity, or even just branding guidelines.

Before, during, and after the proposal is signed, it is crucial to be completely transparent about the service you are offering and what your client may expect.

Team

A highly effective team is the foundation of every company. Introduce your team to your customers. This section must convey how your employees' skills and contributions can help in creating brand awareness for your client.

The Problem

In this section, describe the problem that your company will tackle. You can add charts and other statistics to support the facts.

The Solution

Here, specify the solution for the above-stated problem. Mention how your services can address the pain points of your customers.

Our Approach

Mention the different approaches (online and offline) you intend to use to get the desired result. Describe your strategy, including its phases, associated milestones, and other specifics.

The Timeline

Use this section to communicate a tentative timeline needed to deliver the mentioned services. The timeline depends upon the deliverables you are offering to your client. You can also break down the process and the number of days needed to reach individual milestones.

Pricing

This section of a branding proposal is essential. The price of your solution will be a topic of discussion with your client. Be specific about the cost of each service you offer to your client.

Customer Testimonials 

Here, you can include client testimonials such as appreciation letters, emails, videos, or any other formats. This will aid in building trust and increase your chances of sealing the business with your client.

Terms and Conditions

Add other important terms and conditions such as payment information, performance, governing law, termination, etc., in this section. 

Acceptance and Signatures

Last but not the least, reserve a section for you and the customer to sign. This will assist you in successfully completing the transaction and starting the branding project.

Use Revv’s Free Branding Proposal Template for rapid document creation

It is essential to be professional while writing a branding proposal and to include all the required details about your company along with the services you provide. Therefore, choosing a polished proposal template from Revv is the best line of action.

Why?

Revv is a platform for electronic signatures and document automation that provides pre-structured templates for all of your needs. Add all the details your client needs to know, update the content, give it a personal touch, and customize the proposal. You can download and save a pdf version of the same document for later use.

Learn about the avant-garde document automation features in Revv that boost your proposal templates!

Rich Editor

To adapt the branding proposal template to your needs, utilize Revv's simple and intuitive Rich Editor. Adding other blocks, such as text, tables, eSignature tags, etc., is made simple by drag and drop operations. You may incorporate Google Sheets as well to import pricing data for all of your services.

Form Fields

Repeated fields in your proposal could be converted into form fields (which are fillable placeholders) if you don't want to fill them out again in your proposal.

The repeated field in a single proposal just needs to be filled out once; the remaining fields will be automatically filled in for you. Additionally, you can use Data Studio, Revv's no-code data mapping function, to connect to external apps and add data to your proposal.

Approval Workflows

Any section in your branding proposal template from Revv can have an approval workflow added to it. Every time that section is modified, the workflow is immediately initiated, and the branding proposal is then sent to the approvers.

Payments

You can use the Revv branding proposal to request early payment from your client. By integrating with payment processors like Stripe and providing payment options in the proposal, you may receive money directly from your client.

eSignatures

Revv offers a quick, dependable, and bank-grade eSignature solution. As a result, it is easy to seal the deal and rapidly collect signatures. The ESIGN Act, UETA, and eIDAS Regulation are only a few examples of state, and federal regulations that comply with this.

Additionally, Revv creates an Evidence Summary that acts as a legally admissible audit trail for the complete signature process.

Notifications

The proposal templates provided by Revv have an integrated notification system. You can follow the development of your proposal with the help of automated email notifications. When a proposal is sent for review, acceptance, or eSignatures, Revv notifies both the sender and recipient via email. The sender is informed when a proposal-related action is finished and the receiver is informed if any action on the proposal has to be performed.

Write winning branding proposals and multiply the customers in your basket! Sign up with Revv for free and use this branding proposal template to develop error-free proposals and win clients effortlessly.

Frequently asked questions

What is a branding proposal?

A branding proposal is a document created by a marketing agency or a branding specialist for their clients. This proposal should tell your customers how you can aid them to create brands that stand out in the market. 

How do you write a brand proposal?

A winning brand proposal must have an attractive cover page, an overview of your branding agency, all the information related to the services, project timelines, and finally your charges for the services.

What goes in a branding proposal?

A branding proposal must contain - Executive summary, About us, Vision, Mission, Team, Customer Testimonials, Services offered, Problem, Solution, Approach, Timeline, Pricing, and Terms & Conditions. 

What are the 3 C’s of branding?

The 3 Cs of branding are Consistency, Clarity, and Character. All the brand messaging done by a company must be aligned with these values to gain the right customers.

What are the 3 P’s of branding?

The 3 Ps of branding are Purpose, Promise, and Personality. These factors specify what you do, who you are, and what you offer as a brand.