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Proposal for SEO Services
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Prepared for:
[Client Company]

Prepared by:
[Service Provider]
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Proposal for SEO Services

Introduction

In the era of the World Wide Web, it becomes absolutely necessary that the reach of a company to the prospective market and the customers is prompt and easy. The company has to attract new leads to its website and turn them into customers. There may be great products and services that the company offers, but until it is not amongst the top search results on the search engines, it cannot get enough relevant traffic to its website and as a result, may lose upon essential customers. That is where Search Engine Optimization (SEO) comes into play.

Our Expertise

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As Search Engine Optimization specialists, we help you with an important step towards efficient viewership online and gaining visitors which could be turned into your customers through free organic search results.
Search Engines like Google, Yahoo, Bing, and Baidu will rank websites based on certain parameters and give them respective positions for certain keywords that are searched for in the search engine. This will help in generating relevant traffic towards website.

How we can help?

Implementing a new SEO approach will help the website get better search results in the long run. Things like keywords and phrases, domains, and sub-domains, and backlinks become important in gaining popularity for a website on the search engine.

SEO includes the following steps:

1. Audit of your website

The first step towards SEO is to find the current rank of your website on the search engine, work out the web analytics. and to determine the keywords that might help your website.

2. Improving the ranking

The next important step would be to use important keywords and phrases that might help improve the search quality of the website, then trying to use backlinks on request or by paying for them. An overall quality check of the website including the web design, approach, and content will also form an indispensable part to improve the ranking.

3. Optimization of website

All forms of resolutions will be used upon the website in order to make it reach amongst the best and the top search results in a search engine, be it on any personal computers, tablets, or mobile phones. Accelerated Mobile Performance (AMP) allows for faster rendering of web pages on mobile devices and is recommended by Google.

About [Service Provider]

[Service Provider] is there to help you with all the important steps to make your online visibility more prominent and bring you amazing traffic for the website. From improving the quality of the keywords, helping you gain important backlinks and domains and sub-domains, we will try to do a thorough check of the website in order to deal with a great viewership in the search engine for specific keywords.

We help you achieve your goals

We assure you so, by making your approach so viable to enable your organization to:
  • Gain increased visibility without risking its standing with popular search engines
  • Get its website more attention from interested prospects
  • Turn visitors into prospective customers

SEO and Reporting Services

[Service Provider] will provide the following under the customized SEO campaign it will launch for [Client Company].

1. Audit and analysis of the current SEO techniques

The current SEO techniques as the background to the current ranking of the website on the search engines and the competitors' SEO performance will be determined. This will help in generating the issues and strategies for improving the ranking potential and getting better search results.

2. Launching an SEO campaign

Our team will take up the matter and put a framework to action is gearing up for better search engine rankings and higher traffic. We will make sure you have an edge over your online competitors.

3. SEO campaign optimization for improved conversion

We will try to make sure that in the long run, your investment pays off. There will be link-building strategies for long term results and sustained traffic. Once an additional traffic is generated, the traffic must be converted to tangible and paying customers.

4. Comprehensive Web analysis report

From time to time, we will keep you reported on how the website is performing online, and what are the bugs that might have to fixed and also how to bring in new traffic over the time.

5. Social Media Optimization

We try to develop methods to generate publicity through social media blogs, forums, social media sites, meet-up groups, industry events et cetera.

6. Providing SEO Training

Online consultation, Phone consultation or On-site consultation of the SEO related agendas will be provided on request by us so that you can yourself take matters in your hands later on.

7. Advice

All forms of suggestion on content, design and quality of the website will be provided from time to time.

Project Timeline

For the entire project we would require at least [Time Period]. Within this time period, we will put forward our best foot in order to increase the traffic to your website and improve the ranking potential.

Sample Project

Timeline

Audit and Analysis
[Number of Days]
Keyword Research
[Number of Days]
Accessibility and Indexing
[Number of Days]
Ranking Factors
[Number of Days]
Competitive Analysis
[Number of Days]
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Costing

Service

Starting Price

Rate

Total

Website Audit
$ [00.00]
per hour
$ [00.00]
Keyword Research
$ [00.00]
per hour
$ [00.00]
Competitors Research
$ [00.00]
per hour
$ [00.00]
Content Optimization
$ [00.00]
per hour
$ [00.00]
Link Building Campaign
$ [00.00]
per hour
$ [00.00]
Content Strategy
$ [00.00]
per hour
$ [00.00]
Technical Optimization
$ [00.00]
per hour
$ [00.00]
Total: $ [00.00]
Initial Payment: $ [00.00]

Terms and Conditions

The following terms and conditions shall prevail in this association.

1. Payment

All payments have to be done in USD by [Payment Method]. The initial payment of $ [00.00] must be cleared in order to be on-board with the project. A new contract with the detailed pricing terms and framework and a concrete timeline will be drafted with the first deliverables, the receipt of which will indicate the full payment of the project. The client has a time of [Time Period] to refurbish the payments due in order for the project to move forward.

2. Warranty

The project will be carried with the utmost professionalism and confidentiality. Nothing that will violate the terms of the proposal or a subsequent contract might look unreasonable in the face of both the brands will be undertaken under the wings of the project.

3. Reserving Special Rights

[Service Provider] shall reserve certain special rights after the acceptance of this agreement. These special rights will include the use of certain codes and specifics, access to WebPages, the [Client Company]’s official email, third party communication with the content team, web developer, or web designer the details of which will be elaborated in the drafted contract after the acceptance of this Proposal. These will ensure the smooth functioning of the project and also will ensure the best results.

4. Renewal of Contract

SEO is a project that requires continuous and efficient attention, in order to keep a check on the ranking potentials and traffic of the website. As this association is set in motion upon the acceptance of this Proposal, [Service Provider] shall also allow for the renewal of agreement that will allow us to keep on working on the project for a stipulated time as needed.

5. Termination

Either party may terminate the agreement arising out of this proposal at any time by supplying a written notice of termination on a specified date to the other party, with at least [Time Period] notice prior to the stated date of termination.
In case such termination shall take place due to any reasons that violate the terms of the agreement, [Service Provider] will reserve the right to collect all the payments for the services provided until the date of termination, the failing of which will meet in breach of that Contract and subsequent actions. [Client Company] will have an absolute time of [Time Period] for remitting the due payments.

Acceptance & Signature

If you'd like to select our services, please provide your signature below:
[Client Company]
[Client Company Signatory name]
Signature
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Name
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Date
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Signature
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Name
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Date
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Thank you for your consideration.
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DISCLAIMER: The content provided herein is for general information purposes only, and shall not constitute legal advice. Revv and its partners make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability, or completeness of any information mentioned hereunder. The use or reliance of any information contained herein is solely at your own risk. You are advised to obtain independent legal advice before taking or refraining from any action on the basis of the content provided here.

Free SEO Proposal Templates

We have put together everything you need for your SEO Proposal. It will bring the best of opportunities and clients to see your amazing work and how excellent and necessary your services are.

What is an SEO proposal?

An SEO proposal is your sales pitch to impress potential clients about your SEO services and convince them to partner with you. An SEO proposal defines how your SEO strategy will help prospective clients drive search engine results, gain more traffic online, and achieve business goals.

Who provides SEO services?

An SEO proposal is used by SEO agencies, SEO consultants, or freelancer SEO experts who specialize in improving search engine rankings, website optimization, content creation, and much more. SEO proposal is an important document to demonstrate their search engine optimization capabilities and gain prospective client’s confidence.

How to prepare an SEO proposal? What are its elements?

A great SEO proposal primarily consists of the following sections. You can add or remove sections and customize them depending on the needs of the prospective client.

Cover page

This is the first page your prospective client sees. It includes - your SEO agency's name, the name of the prospective client, and the proposal's name. You can also add a gripping subtitle to capture the attention of the client.

Executive summary

This section makes your clients believe that you get them and their SEO requirements. Write briefly about the pain points of your prospective clients and exactly what they will gain from opting for your services. Make sure to keep it short.

How does SEO work?

If your client is aware of SEO, then you can skip this section. Otherwise, it is a good idea to give them a basic understanding of how SEO works and the key steps to achieve optimization, starting from site audit (including technical audit), on-page SEO, off-page SEO, local SEO, and so on.

About us

This is the place where you should go all gaga about your marketing agency and its services. Mention your values, expertise, and strengths. Do add testimonials from your previous clients. Adding social proof earns you more credibility. It brings confidence that you are capable of transforming the client's business online.

Also, introduce your digital marketing team, their strengths, and what their role will be.

Our approach and services

This section reveals how your SEO program will attract organic traffic and help the new client gain more visitors and higher search results. Here's an example to give you an idea about the structure of this section -

Competitor analysis - How your client's rivals are performing in SEO?

Audit - Site audit, technical SEO audit, and link audit

SEO campaign plan - Keyword research, on-page and off-page SEO plan, link-building strategies, content creation with target keywords, mobile optimization, overcoming duplicate content and keyword cannibalism issues, social media optimization, etc.

Reporting and analysis - Mention how you will share the performance of your SEO efforts on a weekly and monthly basis. Show organic search traffic, conversion rate, session time, and more parameters that highlight the results of ranking performance in major search engines.

Project and timeline

Provide a realistic timeline to your clients. This will give clarity to your client on each action item and make it easy for them to track SEO milestones.

Pricing

Break down all the services in a table format. Mention each service and its price in separate line items. A pricing section in table format is easy to grasp and compare with other SEO providers.

Terms and conditions

This section covers all the terms, rules, and obligations between the SEO agency and the client to avoid any future conflict. Include payment terms, warranties, special rights, renewal, termination, and important clauses based on your business needs.

Next steps

Mention what happens after your prospects are turned into new clients. End this section with a call to action that prompts your prospective client to get started with the buying process.

Signature

This is where both SEO service provider and client sign the proposal and turn it into a formal agreement.

5 Tips to create a winning SEO proposal for your services

Here are a few tips to create a successful SEO proposal -

Research - Do extensive research on the client's competitors, pain points, the industry of the client, and their business. An initial assessment will help you create successful SEO campaigns as per the client's situation and get your client more business.

Focus on benefits and ROI - Your clients are keen to know the outcome of their investment in your SEO services. Articulate the goals and convince them about you being the right choice.

Make it professional - SEO proposal is an important part of the sales process. Make sure it is properly vetted, formatted, and there are no grammatical errors.

Keep it simple - The proposal process is complex and time taking. Keeping it in simple language makes it easy to grasp.

Leverage SEO proposal template - Leveraging an SEO proposal template can save you time and effort in many ways. We will discuss the perks of using an SEO proposal template in the following section.

Shoot up the chances of your business success with a professional SEO proposal template

  • A well-drafted SEO proposal template speeds up the drafting work and sales process. It increases the chances of turning your prospective clients into paying customers.
  • There are many SEO service providers in the market. It is not easy to compete with other agencies and win clients. An SEO proposal template is your weapon to stand out from the competition.
  • An SEO proposal template brings uniformity and structure to your proposals.

Use Revv - Create successful SEO proposals that convert

Revv, an all-in-one document automation system, offers advanced features that enable SEO service providers to focus on boosting the organic traffic of a client's website and getting more sales and more clients rather than struggling with paperwork.

A template to create flawless SEO proposals

Revv's aesthetically pleasing, carefully drafted, and legally vetted SEO proposal template captures all information you are looking to amaze your clients. It gives you a headstart on how to structure the content of your proposal and present your SEO campaign, project timelines, budgets, and more in a neat and informative manner.

Rich editor to let you customize your SEO proposal based on your target audience

Make modifications to your SEO proposal with Revv's drag and drop editor. Add or remove images, tables, text, etc., to make your proposal more client-focused. Alter the proposal with the right font and colors to reflect your brand.

Integrated electronic signatures to seal the deals

Revv's built-in electronic signatures accelerate the signing process. Both parties can sign the SEO proposal from any device within seconds.

Collaboration within the SEO proposal

Revv's collaboration features - notes, tagging through @mentions, and attachments let you have quality conversations and discussions within the SEO proposal.

Track your SEO proposal in real-time

Get real-time visibility on what's happening to your SEO proposal. Revv provides smart insights on the progress of your SEO proposal - who has viewed, signed, accepted, rejected, etc. It helps you to follow up or take appropriate action whenever necessary to get the proposal moving.

Automated alerts

Revv sends automated notifications to both sender and recipient to take action on the SEO proposal and keep them updated on all the actions taken.

Looking for a free SEO proposal template?

Check out the free SEO proposal template provided on this page. It is carefully drafted keeping your prospect's business at the center. Use this template to establish yourself as an SEO expert and to accelerate the SEO process.