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Radio Advertising Proposal 

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Prepared for:
[Client Company]

Prepared by:
[Sender Company]

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Radio Advertising Proposal

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Introduction

Choosing the right radio station(s) from the many that are available to you isn't as difficult as it may seem at first. Radio divides it's audiences into age ranges and gender (female, male, and adults--choose adults if your customers are evenly split between male and female). Each radio station delivers a very specific audience, so once you know the age and gender of your target customers, you can zoom in on stations that serve those people, and we are here to help you tackle all such issues.

[Company] Overview

[Company Name] is the nation’s leading experts in audio advertising. Unlike multimedia agencies that work primarily in TV, digital, or print, our exclusive focus on audio means our expertise pervades every facet of the medium, from media buying to creative to data analysis.

We not only know how to create dynamic, effective audio advertising for your business, we know exactly how to place it so that it reaches your target audience at the right times for the lowest cost and optimum profit potential.

Our Team

[President & CEO]

[Chief Strategy Officer]

[Director of Integrated Media]

[Director of Digital Media]

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Mission and Vision

We are fierce about delivering value where value = price x targeting. Our media mavericks use a combination of state of the industry research tools, third party survey, and feet on the street experience to provide multilayered media plans that allow our clients to truly target their message to the right audience at the right time.

Our highly skilled analytics team’s primary goal is to quantify the contributions of media efforts and determine which is most effective in generating results. We help our Clients quickly pinpoint the areas where their marketing investments are under-performing, and take appropriate corrective action.

Our flexible and nimble approach offers our clients the ability to mix strategies, strike, withdraw, and read results. Each plan is uniquely designed to meet the individual needs of each client. With Bloom Ads, you get the attention of a small advertising agency and the support of a big fish firm without the big fish fees.

Services

Terrestrial Radio

Reach target demo through national, regional, or local market strategies with highly discounted rates achieved by leveraging our longevity and reputation in the industry coupled with our diverse portfolio of clients. Competitive insights and category history are used to determine the most effective allocation of budgets to ensure maximum advertising exposure.

Podcasts

Your brand on the fastest-growing audio medium with exponential growth year over year. Authentic endorsements combined with dedicated listeners generate strong response and brand awareness. With over 1 million different podcasts, the scale is easily achieved through this medium. Personalized media selection is determined through the demo, competitive insights, and strong history with hosts.

Streaming

Utilize streaming platforms to reach the audience wherever they are listening whether in a car, on a computer, TV, smartphone, or smart speaker. Insights gained from creative testing as well as demographic performance guide our team to recommend the most effective media strategy across all channels.

Satellite Radio

Reach the most subscribers and listeners with over 50+ ad-supported channels across the News-Talk, Comedy, Sports, and Entertainment formats. Targeted medium for reaching affluent audiences with [Percentage] of listeners holding an Advance degree and with an average household income of [prices].

Charges

Whether your customer lives in your local community or across the nation, our effective radio spots deliver your message quickly and affordably.  We script, record, and edit your spots according to your schedule, scheduling them to play exactly where your audience will hear them – so they start generating results right away.

Service Type	Amount
Terrestrial Radio	$ 0.00
Podcasts	$ 0.00
Streaming	$ 0.00
Satellite Radio	$ 0.00

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Terms and Conditions

Payments

The Client agrees to pay for the product or services contracted for and described in the Agreement (the “Services”) within 30 days of the date the invoice is rendered to the Client. Any discrepancies must be noted in writing to the Broadcaster no later than 30 days from the date the invoice is rendered. 

If the Purchaser disputes a portion of the invoice, the Client shall remit that portion of the invoice not in dispute in accordance with this Agreement, and acceptance by the Broadcaster of such portion shall in no way be interpreted or construed as an acceptance of the Client’s claim.

Cancellations

The Client may terminate the contract by giving 30 days prior notice. The Client agrees that the Broadcaster will carry out any service that is due within the 30 days notice period, and be paid in full for this service.

Delivery of Services

All creative delivered by the Client for broadcast by the Broadcaster is subject to the Broadcaster’s approval. All creative which does not conform to the Broadcaster’s advertising standards and guidelines (including, without limitation, all technical quality audio requirements, all national scope rules, barter rules and advertiser exclusivity rules, and all applicable laws, regulations, policies, and codes) may be rejected by the Broadcaster in its absolute discretion. The Broadcaster will promptly notify the Client of any rejected creative, and upon so notifying the Client of any rejected creative, the Client will promptly deliver acceptable substitute creative.

Acceptance

Unless the Client provides the Broadcaster with an objection, in writing, within five (5) business days of receipt of the Agreement confirmation from the Broadcaster, the Client shall be deemed to have accepted these terms and conditions.

Confidentiality

The Client and the Broadcaster each covenant to treat the provisions of this Agreement as confidential and not to do or omit to do anything which could result in the same being disclosed to the public or to any person, firm or corporation who or which might use the knowledge of such provision against the interests of any other party hereto.

Disclaimer

The Broadcaster shall not be liable (directly or indirectly) for any damages, losses, costs or expenses suffered by the Client as a result of substitution, interruption, postponement or inability or omission to broadcast any advertising by reason of (a) technical or mechanical difficulties, public emergency or necessity, legal restriction, strike or labor action, terrorism, (b) failure of any third party transmission, (c) regulations, directions, orders, or other requirements of any federal, provincial, municipal authority or any applicable regulatory bodies, including the Radio-television and Telecommunications.