How do you write a commercial proposal?

Creating a commercial proposal that strikes a chord with your prospective clients requires proper formatting and compelling content. Here’s how you can draft an effective commercial proposal that drives action - The focus of your proposal should always be on your client’s needs and how your solutions can address their issues. The formatting must be easy to follow. The content should be concise and free from grammatical errors. The commercial proposal must include key components - introduction, executive summary, problem, solution, ROI, terms, and signature.

What is a commercial offer?

A commercial offer is a sales tool that helps you win potential clients. A compelling commercial offer depends on the quality of text, structure, and design of your proposal. In addition, it must clearly define your business idea and the respective solutions that will benefit the client. Here are some of the critical aspects to be considered in your commercial offer - A captivating first paragraph Presenting your company as a problem solver Emphasizing the company’s USP Call to action

What are the different types of commercial proposals?

There are two types of commercial proposals - Solicited proposals Solicited proposals are written in response to the requirements of the buyer. It can be- Request for proposal (RFP) RFP contains information related to the offer of the customer to ensure the seller fits the requirements of the customer. Unsolicited proposals Unsolicited proposals have no direct connection between the seller and the customer. It is like a cold call. This type of proposal is used to increase the chances of sales. It is one of the most difficult proposal types to draft. You will have to be extra persuasive and gather more information than usual to prove your business proposals worth.

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Commercial Proposal

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Prepared for:
[Client.Company]

Prepared by:
[Sender.Company]

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Commercial Proposal

Cyclic relationship between selling and buying with a dollar sign on the phone in the center, enter key with shopping cart icon

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Overview

[Sender Company] has been providing [Specify Services] for [Specify Time]. With an in-depth knowledge of market and commerce, [Sender Company] helps companies grow and explore new market opportunities.

Our team of analysts is passionate about breaking the deadlock of challenges in your business- like [Insert Key Business Challenges], so that you can achieve [Insert Result] and bring about unparalleled success to your business. We are here to offer you customized solutions for commerce.
.
 We have associated with leading companies like [Insert Company Names] and helped them formulate impeccable strategies for their businesses. We are excited to work with [Client Company] and become a part of the company's legacy.
 

[Specify the services offered by Sender Company]

[History of the Sender Company]

[What makes Sender Company Special]

[Methodology]

[Add More]

Executive Summary

In order to succeed in business, it is essential that you partner with an effective service provider.
[Sender Company] offers:

[Detail 1]
[Detail 2]
[Detail 3]

[Present Business Case]

[Existing Problems]

[Suggest Solutions]

[Brief explanation of your methodology]

[Add More]

Why [Sender Company]?
 
Budget-friendly execution of the project.
 
Extraordinary track record of improving client workflow and efficiencies.
 
A  team of experienced professionals to help you.

The Problem

To implement the most adequate solution, it is essential that the existing problems are diagnosed properly.

[Sender Company] conducts an in-depth analysis and figures out the best possible solution according to the current market trends.

[Detailed analysis of the problem]

[Problem 1]
[Description]

The solution to this problem is as follows:

Solution 1
Solution 2
Solution 3

[Problem 2]
[Description]

The solution to this problem is as follows:

Solution 1
Solution 2
Solution 3

[Problem 3]
[Description]

The solution to this problem is as follows:

Solution 1
Solution 2
Solution 3

Loss Incurred by the Problem

The financial loss incurred can be a detrimental factor in the growth of commercial activity. [Sender Company] will do a detailed analysis of the factors that may cause potential loss.

[Specify the financial loss caused by the problem]

Step	Time for Completion	Total Amount Wasted
[Step 1]	[Specify Timeperiod]	$[0.00]
[Step 2]	[Specify Timeperiod]	$[0.00]
[Step 3]	[Specify Timeperiod]	$[0.00]
[Step 4]	[Specify Timeperiod]	$[0.00]
[Step 5]	[Specify Timeperiod]	$[0.00]

                                                                                                                                     Total: $[0.00]

The Solution

[Sender Company] offers the following solutions to address the challenges faced by the [Client Company]. The following solutions, implemented effectively, will positively affect the growth of the company. Our solution encompasses the planning stage, implementation, and regular checks.

[Describe the solution]

[Solution 1]
[Description]

Step 1
Step 2
Step 3

[Solution 2]
[Description]

Step 1
Step 2
Step 3

[Solution 3]
[Description]

Step 1
Step 2
Step 3

Expected Profit

The expected profit of the commercial activiity is as follows:

Activity	Timeperiod	Expected Profit
[Activity 1]	[Specify Timeperiod]	$[0.00]
[Activity 1]	[Specify Timeperiod]	$[0.00]
[Activity 1]	[Specify Timeperiod]	$[0.00]
[Activity 1]	[Specify Timeperiod]	$[0.00]

Total Profit: $[0.00]

Terms and Conditions

1. Payment Terms

[Add Payment Terms]

2. Limitation of Liability

In no event shall [Sender Company] be individually liable to the [Client Company] for any damages for breach of fiduciary duty by third-parties, unless [Sender Company]'s act or failure to act involves intentional misconduct, fraud, or a knowing violation of the law.

3. Termination

This document shall become effective as of [Insert date] and shall continue until terminated by either party upon not less than [Insert Number] days’ notice in writing given by either party to the other.

4. Governing Law

This document shall be governed and construed in accordance with the laws of the [Province/State].

Acceptance and Signature

This document is duly executed by the duly authorized representatives of the parties as set forth below:

Signature

Assign signer 1

Name

Assign signer 1

Date

Assign signer 1

Signature

Assign signer 2

Name

Assign signer 2

Date

Assign signer 2

Free Commercial Proposal Template & Sample

Are you looking for a perfect commercial proposal template? Then, you’ve reached the right destination. Spend less time on drawing up your proposals and more time on closing deals by using this commercial proposal template.

Get started with this template

Corporate and Commercial

Software

Partnership

Vendor Management

Financial Planning

Purchase/Sales

What is a commercial proposal?

A commercial proposal has broader definitions and different meanings. A commercial proposal can be -

A business proposal from a seller to a buyer
A plan for a business venture
A proposal designed to persuade an organization to buy a product or service

A well-written commercial proposal acts as a tool to pitch your services to a potential client. It’s a sales pitch that outlines your services and the solutions you propose to the clients.

What are the components of a commercial proposal?

A commercial proposal does not have a fixed structure. It varies as per the purpose of the proposal and the prospect’s requirements. Listed here are the key components in a commercial proposal -

Overview

This is the first section in a commercial proposal. It acts as an introduction where you provide information about your company. You can include the following details in the overview section -

Introduce your company
The services you render to the clients
Company milestones
How your business plan to solve the client’s problem

Note: Make sure the overview section is summarized in a brief. Do not add too much information. Keep it crisp and short.

Executive summary

The executive summary is one of the most critical parts of the proposal. It provides a gist of the entire proposal and highlights what the proposal will cover. A practical executive summary must outline the company’s mission statement, your client’s pain points, and how your services will help solve the problem.

Problem statement

This section identifies the problem and presents a suitable solution to the client. Make sure you explain to the client that you understand their business problem and how your company will bring in the required solution.

Solution

This section provides an in-depth explanation of your solution. Emphasize your organizational strengths and how you intend to apply them to the problem at hand. Describe the benefits of your solutions in a manner that stands you out from the competition and positions you as the best solution provider.

Return on Investment

Outline the significant benefits that your client will render from your business. Speculate the projected profits and turnaround time within which they can be delivered. This brings credibility to your proposal and helps in building trust with your clients.

Pricing

Carefully design your pricing strategy that matches the services you offer. You can create a pricing table that is easy to comprehend and helps the client understand the cost of the project.

Project and timeline

Set realistic timelines and provide clarity to your client on every milestone and time consumed on the project. This helps in keeping track of the project.

Terms and Conditions

The commercial proposal must set out the legalities between the company and the client. Mention the rules and regulations and essential clauses like termination, liability, warranties, special rights, and any other clause as per your business requirements.

Signature

This is the final section of the proposal. Here the company and the client officially sign the commercial proposal and turn it into a formal contract.

Important points to keep in mind while drafting a commercial proposal

Follow a business proposal template

Having a template speeds up the drafting process. It eliminates the scope of errors and brings structure to your proposal.

Pro tip: Follow an outline that includes certain key elements. This way you don’t have to draft the proposal from scratch.

Use proposal software

Using proposal software helps you in quickly creating the proposal without worrying much about the layout, formatting, etc. Also, it helps in customizing your proposal as per the clients’ requirements.

Maintain professionalism

How your proposal looks is just as important as the information you provide. Layout your proposal with your branding; include visual elements and give an aesthetic look to your proposal.

Why should you use a commercial proposal template?

The top three reasons to use a commercial proposal are -

Save time

Templates provide a pre-built framework and are professionally designed. Hence, using a commercial proposal template helps in saving time for drafting a proposal.

Uniformity

Templates offer a structured layout and appeal to the documents. It guarantees standard text, appealing graphics, and relevant information. This provides consistency in the proposal and gives a good impression to the clients.

Reduction in errors

Templates contain professionally verified content that minimizes the chance of errors or omissions.

Partner with Revv | Draft a successful commercial proposal

Revv is an all-in-one document automation system and eSignature platform. It offers advanced features that accelerate the commercial proposal process. In addition, Revv’s top-notch quality proposal is tailor-made to suit your business requirements.

Ready-to-use templates

Revv’s carefully drafted commercial proposal template includes all the information that you are looking for. The template can be easily customized as per the needs of any industry. It guides you in structuring the proposal and helps in creating an aesthetically pleasing commercial proposal.

Drag and drop editor

With Revv’s drag and drop editor, you can quickly edit the proposal at your convenience. This feature helps you add or remove text, tables, images, etc., and makes your proposal more client-centric.

eSignature

You can simply add the eSignature block and accelerate the signing process. Revv’s eSignature capabilities allow both parties to sign the document from any device and close the deal quickly.

Collaboration

Revv’s collaboration features enable you to have quality conversations within the document through notes, tagging, and attachments.

Real-time monitoring

Revv’s activity tracker offers real-time document tracking. It gives insights on the progress of your commercial proposal template - who has viewed, signed, accepted, rejected, etc.