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Company logo
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Digital Marketing Proposal
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Prepared for:
[CLIENT COMPANY]

Prepared by:
[DIGITAL MARKETING COMPANY]
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Digital Marketing Proposal

Introduction

In the era of the World Wide Web, it is absolutely necessary that a company is able to engage with the target audience. There may be great products and services that the company offers, but until it is not amongst the top search results on the search engines, it cannot get enough relevant traffic to its website(s).
As a result, it may lose critical opportunities to convert prospects into customers. That is where Digital Marketing comes into play.
People discussing ideas with laptops on a desk

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About us

Looking to enhance your brand identity, increase site engagement, and convert more sales? Need a digital marketing strategy that fits your company’s unique goals?

[Company Name] has been a top provider of expert Digital marketing services since [Year of Establishment]. We have over [Time period] in delivering digital media services, and a long list of satisfied customers. [Company Name] combines a data-driven approach with knowledge gained from years in digital marketing to deliver outstanding results to our clients.
We’ll help you strengthen your brand visibility online by taking an in-depth approach and making improvements on every level of digital marketing: including search engine optimization, affiliate marketing, email marketing, PPC advertising, social media marketing, and more.
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Services

Our services include the following.

1. SEO

We will help you implement some of the latest SEO techniques that will help your website get better search results in the long run. Things like keywords and phrases, domains, and sub-domains, and backlinks become important in gaining popularity for a website on the search engine.

2. PPC Advertising

Our unique Pay Per Click strategy has proved to be a vital tool for our customers to maximize their potential customer base. We will use our specialized PPC approach to help in getting the company amongst the top search results. If we combine the proper words that reflect what your company offers, a great base on the search results can be gained.

3. Social Media Marketing

Our innovative social media marketing campaigns will add value to your social media platforms and websites when promoting your products and services. Our approach for e-marketing and digital marketing is quite popular with our customers.

4. Email Marketing

We specialize in using emails to send advertisements, request business, or solicit sales or donations. We also make your emails more relevant by targeting smaller groups of contacts with a tailored message and help you engage your customers in a better way.

5. [Other Services]

Project Framework

The time frame for each of these tasks has been given in the following table.

Stages

Time

Kickoff Meeting
[Time Period]
Analytics Implementation, Website Audit, Content and Keyword Research
[Time Period]
Digital Strategy Development
[Time Period]
Content Development
[Time Period]
Conversion Rate Optimization
[Time Period]
Social Media Monitoring
[Time Period]
Reporting
[Time Period]

Costing

Services

Starting Price

Website Audit
$ [0.00]
Content Development
$ [0.00]
Conversion Rate Optimization
$ [0.00]
Reporting
$ [0.00]
TOTAL (Inclusive of all taxes) :
$ [0.00]

Our Team

We proudly introduce our team that has been involved in making [Company Name] such a big brand name through hard work, grit, and brilliance.
[Director]
[PR Analyst]
[Account Executive]
[Market Analyst]
[Media Relations]

Client Testimonial

We have always tried our best hands at satisfying our clients with our work. These are what our Clients have said to us over the days.

[Client Testimonial 1]
[Client Testimonial 2]
[Client Testimonial 3]

Terms and Conditions


  1. Payment Terms: All payments have to be done in USD by [Payment Method]. The initial payment must be cleared to be on-board with the project. The client has a time of [Time period] to make the payments due for the project to move forward. The failure of the payment beyond the default period will result in a breach of contractual terms and further actions.
  1. Licenses, Approvals, and Agreements: [Company Name] assume [Client Name] has permission from the rightful owner to use any code, data, and reports that are provided by [Client Name] for inclusion in the campaign materials and will indemnify [Company Name] from any claim or suit arising from the use of such work.
  1. Warranty of Services: [Company Name] guarantees that all services will be completed within the timeframe agreed upon. All information that is considered proprietary by the Client will be handled with confidentiality during and after the term of the contract. All suggestions for improvement and corrections are welcome.

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Acceptance and Signature

If you like to avail our services, please acknowledge by signing below. You can always contact us for any other assistance or details.
[Client Name]
Signature
Assign signer 1
Name
Assign signer 1
Date
Assign signer 1
Signature
Assign signer 2
Name
Assign signer 2
Date
Assign signer 2
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For further queries
Visit us at [Company Website]
Contact us at [Company Contact Number(s)]
Write to us at [Company Email]

Thank you!

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DISCLAIMER: The content provided herein is for general information purposes only, and shall not constitute legal advice. Revv and its partners make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability, or completeness of any information mentioned hereunder. The use or reliance of any information contained herein is solely at your own risk. You are advised to obtain independent legal advice before taking or refraining from any action on the basis of the content provided here.

Free Digital Marketing Proposal Template

Our Digital marketing proposal sample is all you need to attract great opportunities and potential customers to recognize your remarkable skills in digital marketing.

What is a digital marketing proposal?

A digital marketing proposal is a tool used to convince potential clients to consider one’s digital marketing services over others. It is a detailed document that lists the services provided by the digital marketer/agency with their accurate costs.

A digital marketing proposal helps the customers understand how the seller/service provider will approach the problem and strategize the steps to bring the desired outcome.

Some digital marketing proposals are social media marketing proposal, Search engine optimization (SEO) services, PPC services proposal, content development proposal, web design, etc.

Why is a digital marketing proposal required?

A digital marketing proposal is required to present the services with their cost breakdown to the prospective clients.

A well-drafted proposal empowers your digital marketing agency to sell various marketing services (keyword research, digital marketing strategies, social media marketing, digital marketing campaign, etc.) to the clients.

Who needs a digital marketing proposal?

Individuals who offer digital marketing services and digital marketing agencies need a digital marketing proposal for offering their services in a structured manner.

What should a marketing proposal include?

Title/Cover page

The title page of a digital marketing proposal includes standard information like the company's logo, company's name, client's name, and the name of the proposal.

Table of Contents (TOC)

For easy navigation, it is important to list the various sections in your digital marketing proposal. You can skip the TOC if your digital marketing proposal doc is very brief (1-2 pages).

Executive summary

An executive summary of a digital marketing proposal is the summary of the entire business document. It should paint a picture of your services in the client’s mind.

Remember to be concise and specific here as the details would later be covered in the ‘services’ section.

Service offering

This section of the marketing proposal covers the problem statement of the clients and specifies the solution that the service provider is proposing.

You should present a breakdown of the process you will follow with the timeline for each deliverable. List down all the resources that will go in the process clearly for the clients' knowledge.

Pricing structure

Pricing details is the key ingredient of any quote or proposal. You should be very precise and careful while listing the costs of your services. This will ensure a healthy relationship with the clients in the future.

Create proper pricing tables listing down all the services you think the client might require. Include all the applicable taxes along with the base price, so there is no room for confusion as you move forward in the deal.

About the company

You can showcase examples to share the knowledge gained by you while handling multiple digital marketing services. You can build your brand awareness among new clients through this section.

Terms & Conditions

Mention all the terms and conditions that will govern the overall agreement.This will include the total value of the services being offered, the duration of the contract, payment terms (how will you charge the customer), any specific clauses relevant to your services such as Intellectual property, confidentiality, termination, limitation of liability, etc.

Final signatures and CTA

To wrap it all up, insert a final call to action with the signature blocks inside the marketing proposal itself. This way, the recipient is not confused about the next step and can take the desired action instantly.

3 ways to draft digital marketing proposals that seal the deal -

As proficient digital marketers, you must consider the following factors to create a lasting impression on new clients and deliver outstanding results -

Keep your digital marketing proposal concise

Always have the target audience in mind and frame the marketing proposal as a solution to their problem statement. Do not provide unnecessary information and confuse the potential customers. Talk to the point and include what's relevant.

Create a visual proposal

The clients can easily drop off a digital marketing proposal that is unable to keep them hooked. To ensure your proposal gets shortlisted, add images, tables, and have a data-driven approach while presenting plans.

Leave no room for ambiguity

Always focus on the client's goals and provide suitable solutions instead of sharing generic information. Ensure your digital marketing proposal conveys the message with utmost clarity.

What is a digital marketing proposal template?

A digital marketing proposal template acts as the outline of a unique proposal. The proposal template consists of sections that are usually present in a digital marketing proposal. You can easily edit the content of the proposal template as per your requirements and brand guidelines.

Here are some benefits of using a proposal template to offer your services to new clients -

Customizable

Creating a proposal becomes easy with handy proposal templates. You can edit the proposal template as you wish by adding or removing elements as per the prospect’s requirement.

Visual appeal

A proposal template has an aesthetically pleasing layout and is designed to hold the prospect’s attention. Reading long and continuous paragraphs can be time-consuming and boring, but templates have a lot of tables, images, and grapes to break the monotony.

Structure and flow

A template follows certain hierarchical order of information that lets the clients easily understand the content.

In short, digital marketing proposal templates help you save time and close your business deal faster.

Some digital marketing proposal template examples are SEO proposal templates, social media marketing proposal template, email marketing template, etc.

Use Revv’s digital marketing proposal templates

If you are a digital marketer, you should have a digital solution to help you create a digital marketing proposal doc that speeds up the deal closure. Revv is a complete document management solution that comes with a variety of proposal templates (SEO proposal template, social media proposal template, and other related templates.) to help you run your business smoothly.

Here are the benefits of using Revv's template library -

Legally vetted

Take your business ahead with Revv’s marketing proposal template that has legally validated content. Revv's templates are drafted and proofread by a professional legal team.

Customizable

Revv's marketing proposal templates are super flexible. You can add or remove elements from the template and customize it as per your brand guidelines..

Enables collaboration

You can add notes, comments, and tag specific people in the Revv document itself. This helps in seamless internal and external business communication.

Activity tracking

You can access a detailed log of actions taken on the Revv document - who opened it, how many times, who accepted, rejected, signed, etc.

User management

Revv’s ‘user management’ feature prevents unauthorized access to contract templates and protects them from tampering.

Stripe payment integration

You can also leverage Stripe integration to initiate payment within the free marketing proposal template.

Download for later usage

You can easily download the digital marketing proposal pdf and store the marketing proposal in separate folders for future reference.