Free PPC Proposal Template

What is a PPC proposal?

A PPC (Pay-per-click) proposal is a document used by a business where the seller aims to persuade the prospective client to render its service. It outlines what your business does and exactly what solution you propose to the client. A successful proposal is the one that holds the clients’ attention and identifies their pain points. 

A PPC proposal is your sales pitch to a prospective client. It provides an overview of your PPC services that includes all important elements - What you offer, how it resolves the challenges, and the approach to the proposed PPC solutions - to sell great PPC campaigns.

Who uses PPC services?

Individuals or companies looking to grow their online business by generating clicks to their website use PPC services. It is a vital tool that manages the company’s ad spend and helps businesses gain better visibility on search engines like google or bing.

Who uses the PPC template?

The PPC templates are used by businesses and PPC agencies that offer PPC services to their clients. This template makes your business look professional and elegant. A well-designed PPC template helps you stand out against your competitors and help you win more business.  It speeds up the drafting process and gives a standard look and feel to the template. 

How to prepare a PPC proposal template? What are its elements?

Drafting a PPC proposal is one of the most crucial parts of the sales process. Spend time to research the client’s needs, keep the messaging clear, and include the right elements to win over prospects.  A well-defined proposal document will help to generate a business contract from the prospective client.

Here are the elements to be included in a PPC proposal:

Cover page 

The cover page includes basic information like your PPC company name, the name of the prospective client, and the proposal's name. You can also add a gripping subtitle to capture the client’s attention.

Executive summary

This section makes your prospective client believe that you understand them and their PPC requirements. Summarise the critical aspects of your proposal, why your company is the best choice and what value do you provide to your clients. Make sure to keep it crisp.

About us

This section talks about your PPC company in detail and gives your clients a clear idea about who you are - your company values, expertise, vision, mission, and strengths. Include client testimonials to build trust. 

Pro tip: You can give it a personal touch by including a brief bio along with the pictures of your creative team members.

Our approach and services

This is one of the most critical parts of the proposal. You must clearly list the services being offered to tackle prospects' issues and generate more clicks on their website. Here's an example of how you can structure this section:

• Competitive Analysis - Mention the key strategies and tactics that you plan to implement to beat the competition. For example - Deciding on either to compete directly by bidding on the same queries or targeting queries a competitor is overlooking, and various other behavioral factors.

• Keyword Analysis - Explain how you will discover and target the specific keywords and search results to generate highly targeted leads for the client.

• Channel Strategy - Mention the target channels that you plan to consider for PPC marketing such as google adwords, bing ads, or paid social media placements.

• Monitoring - Elaborate on how closely you will monitor the search results. Understand which keyword is used often and is generating more leads for the client.

• A/B Testing - This is the final section and is one of the most effective methods that is used for optimizing the PPC ROI. You can mention how your company will do the constant split testing using variables such as text, display graphics, etc., to discover the most effective method. 

Project and timeline

It is important to provide a project timeline for your client’s better understanding. Demonstrate how and when you will complete all the deliverables. This can also be done by designing a flow chart or adding a roadmap with deadlines. 

Pricing

Provide an outline of the payment schedule, initial payment details, and payment terms involved in the project. You can also add a pricing table, and mention the services along with their price. This helps the client understand the cost of the project. 

Terms and conditions

Describe the terms and conditions that set out the legalities of entering into a binding agreement. Include important clauses such as governing law, termination, liabilities warranties, payment terms, etc that are essential as per the business requirement. 

Signatures

This is the final section of the entire proposal. This is where both the parties sign and convert the proposal into a formal agreement.

Tips on creating a winning PPC proposal for your client

Here are a few tips to create successful proposals:

• Research - To create an effective PPC proposal, it is important to do extensive research about the client’s company, its competitors, the services offered, pain points, current and historic PPC performance, PPC strategy, etc. 

• Focus on the benefits - Your client needs to know the outcome of their investment in your PPC services. Outline the strategies set to achieve the desired business goals.

• Keep it simple - Use simple language in the proposal so it is easy to understand. Avoid jargon.

• Professionalism - Proofread your proposal before sending it out to the prospect. Ensure there are no grammatical, spelling, and formatting errors.

Partner with Revv to create a successful PPC proposal

Revv is an all-in-one document automation and eSignature platform. Our company offers advanced features that accelerate the proposal process and helps in winning potential clients. 

A ready to use proposal

Revv’s proposal templates are professionally drafted, structured, and vetted by the legal teams. It captures all the information that you are looking for in a PPC proposal.

An editor that lets you customize your PPC proposal 

With Revv’s drag-and-drop editor, you can modify your proposal by adding or removing elements (tables, text, graphics, etc) as per your client’s requirements. 

Built-in eSignature system

Revv’s integrated eSignature speeds up the signing process and provides a better customer experience. This helps in turning the proposal into a formal contract. 

Collaboration

Revv's collaboration features such as notes, tagging through @mentions, and attachments let you have quality conversations and discussions with internal and external team members within the PPC proposals.

Real-time monitoring

Get real-time visibility with Revv’s activity tracker. It provides smart insights on the progress of your PPC proposals like who has viewed, signed, accepted, rejected, etc.

Frequently asked questions

What is PPC?

PPC commonly known as Pay-per-click is a marketing tool that helps in generating traffic and more conversions to the website. It is one of the great ways for marketing your business and grow your brand’s presence online. In simple terms, it is an online advertising model where you run ads on different advertising platforms and pay a certain amount every time the user clicks on it. 

Who should hire a PPC Management Company?

Any company that is looking to grow their business online and reach the target audience, companies that lack an in-house advertising team, small businesses with insufficient manpower to effectively oversee PPC strategy, or businesses that are unable to afford expensive databases and software systems are the examples that should hire a PPC management company. 

What is the best PPC proposal template?

Create winning PPC proposals with Revv’s free PPC proposal template. It is a flawless, well-structured, and legally vetted template made to amaze your clients with your services and win them. Revv offers a rich editor to customize the template, collaboration features, automated alerts, eSignatures, and much more.