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PPC Proposal
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Prepared for:
[Client Company]

Prepared by:
[Sender Company]

PPC Proposal

Executive Summary

Pay Per Click, or PPC as it is known in the marketing industry, has proved to be a vital tool for businesses to maximize their potential customer base. PPC might also help in getting the company amongst the top search results. If we combine the right words with the right strategy to reflect what your company offers, we can gain a significant base on the search results through paid ads. 

PPC has the following advantages:

  • Increased return on investment on paid traffic – A good PPC strategy with a good investment might help the website land on its foot.
  • Bring highly-targeted leads to your website – We combine a lot of factors like geographic, demographic, and behavioral factors to bring ads to your potential customers, turning leads into customers.
  • Develop a profitable PPC strategy that can be applied in future campaigns – We will keep the campaign in progress as long as you feel to be in the campaigning.

About Us

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Advertising has been the bedrock of success for [Sender Company] since its inception in [Year of Establishment]. 

[Sender Company] has been delivering best-in-class search, display, and video campaigns to our clients for over [Time Period].

We build our AdWords campaigns within your master account, giving you full administrative access, transparency, and control.

We're here to deliver the highest quality traffic to your site, and ensure you're seeing a true return on your investment.

We employ a wide range of tools and skills to develop a comprehensive strategy to meet your digital acquisition goals.

Our Team

We would like to introduce you to our technically efficient team of keyword connoisseurs:

  • [CEO Name and Qualifications]

  • [Copywriter Name and Qualifications]

  • [Head of Marketing Name and Qualifications]

  • [Chief Customer Officer Name and Qualification]

  • [Media Analyst Name and Qualifications]

Client Testimonials

We have always tried our best hands at satisfying our clients with our work. These are what our Clients have to speak about our services:

  1. [Client Testimonial 1]
  1. [Client Testimonial 2]
  1. [Client Testimonial 3]

Scope of Services


We use industry-leading tools to discover more about your customer's online behaviour to develop a kick-butt digital strategy.


We will provide you with a comprehensive SEM / PPC/ AdWords strategy. It will help you reach out to your customers and potential visitors like never before.

Target Channels

There are different advertising platforms for PPC campaigns. You can choose any among the following platforms.

  1. Google AdWords
  1. Bing Ads
  1. Facebook
  1. AdRoll
  1. Buysellads
  1. Advertise.com
  1. eZanga
  1. 7search
  1. [Add Platform]

Performance Audit

We will provide you with a performance audit for the work that has been carried on during the campaign against the investment and the returns out of the campaign.

Building and Managing a Campaign

1. Search Ads

  • Ad Groups
The campaign will be divided into different ad groups depending on a lot of customer behavioral aspects.
  • Text Ad Development
We build an ad out of the searched keywords and then try to build a content strategy for the ad that will grasp the ideas of visitors.
  • Keywords
We will build a great set of keywords depending on the content, products, and services offered by the company. We will compare it against our competitors.
  • Landing Pages
The better your landing page, the higher quality score your ads will have, and the more conversions you will see. We will provide advice and help in the construction of the landing pages and the content.
  • Bid Optimization
We will use the bidding strategy best aligned with the identified KPIs of the campaign, whether that be Cost per Click (CPC), Cost per Thousand Impressions (CPM), or Cost per Acquisition (CPA).

2. Display Ads and Re-marketing

Through sophisticated online targeting tools and tactics, we can bring out your brand message to the right consumer at the right time. We will use a combination of the tactics below to best target your consumer.

  • Contextual Targeting - We bring your ads when the customer is consuming the content related t your products

  • Interest Categories - We reach your target audience, showing them relevant messages across the web

  • Re-marketing - We will try to re-engage with customers who may have not turned into investing in the brand

3. Video Ads on YouTube

YouTube is the second-largest search engine in the world, second only to Google itself. We will try to put your ad on YouTube.

4. Campaign Audit

Once data has been collected, we will carefully analyze it to insights and report it so that further decisions can be made.
Our reports will include:
  1. Bid management and bid quality
  1. Cost per click rates
  1. Click-through rates
  1. Conversion rates

Time Frame

The time frame for the project can be proposed as such:



Initial Audit
[Number of Weeks]
Research and Analysis
[Number of Weeks]
Development of a Strategy
[Number of Weeks]
Presentation and Meeting
[Number of Weeks]
Initiation of Campaign
[Number of Weeks]
[Number of Weeks]


We have two types of pricing as mentionedbelow:

Adword Keywords





Google AdWords
$ [0.00]
$ [0.00]
Bing Ad Keywords
$ [0.00]
$ [0.00]

(Inclusive of all taxes)
$ [0.00]






Regular PPC
$ [0.00]/regularity
$ [0.00]

(Inclusive of all taxes)
$ [0.00]
The following terms and conditions shall prevail over our relationship if we decide to go ahead with this proposal.

Terms and Conditions

1. Payment Terms

  1. All payments have to be done in USD by [Payment Method]. The initial payment of [00.00] must be cleared to be on-board with the project.
  1. The client has a time of [Time Period] to refurbish the payments due for the project to move forward. A [0.00] % of the price has to be paid before the campaign, to bring in the workmanship.
  1. The final payment shall be due to be paid in full within [Time Period] of the final delivery of Services as shall be on an agreed date by the parties in the Contract arising out of this Proposal.

2. Copyrights

Upon acceptance, [Sender Company] shall assume that [Client Company] has permission from the rightful owner to use any code, data, and reports that are provided by [Client Company] for inclusion in the campaign materials and will indemnify [Sender Company] from any claim or suit arising from the use of such work.

3. Special Rights

[Sender Company] will retain the right to display graphics and other web content elements as examples of their work in their portfolio and as content features in other projects. These special rights will also include the use of certain codes and specifics, access to Webpages, the [Client Company]’s official email, third party communication with the content team, web developer, or web designer. These will ensure the smooth functioning of the project and also will ensure best results.
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If you'd like to select our services, please provide your signature below:

Acceptance and Signature

[Client Company]

Assign signer 1
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Assign signer 2
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For more details,
Visit us at [Sender Company Website]
Write to us at [Sender Company Email]
Contact us at [Sender Company Contact Number(s)]

Thank you for your consideration.

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DISCLAIMER: The content provided herein is for general information purposes only, and shall not constitute legal advice. Revv and its partners make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability, or completeness of any information mentioned hereunder. The use or reliance of any information contained herein is solely at your own risk. You are advised to obtain independent legal advice before taking or refraining from any action on the basis of the content provided here.

Free PPC Proposal Templates

Our PPC proposal template will make it easier to approach potential clients and successfully close opportunities in no time. The template is skillfully crafted and takes into consideration the dynamics of google adwords and how to use it in your favor.

What is a PPC proposal?

A PPC (Pay-per-click) proposal is a document used by a business where the seller aims to persuade the prospective client to render its service. It outlines what your business does and exactly what solution you propose to the client. A successful proposal is the one that holds the clients’ attention and identifies their pain points.

A PPC proposal is your sales pitch to a prospective client. It provides an overview of your PPC services that includes all important elements - What you offer, how it resolves the challenges, and the approach to the proposed PPC solutions - to sell great PPC campaigns.

Who uses PPC services?

Individuals or companies looking to grow their online business by generating clicks to their website use PPC services. It is a vital tool that manages the company’s ad spend and helps businesses gain better visibility on search engines like google or bing.

Who uses the PPC template?

The PPC templates are used by businesses and PPC agencies that offer PPC services to their clients. This template makes your business look professional and elegant. A well-designed PPC template helps you stand out against your competitors and help you win more business. It speeds up the drafting process and gives a standard look and feel to the template.

How to prepare a PPC proposal template? What are its elements?

Drafting a PPC proposal is one of the most crucial parts of the sales process. Spend time to research the client’s needs, keep the messaging clear, and include the right elements to win over prospects. A well-defined proposal document will help to generate a business contract from the prospective client.

Here are the elements to be included in a PPC proposal -

Cover page

The cover page includes basic information like your PPC company name, the name of the prospective client, and the proposal's name. You can also add a gripping subtitle to capture the client’s attention.

Executive summary

This section makes your prospective client believe that you understand them and their PPC requirements. Summarise the critical aspects of your proposal, why your company is the best choice and what value do you provide to your clients. Make sure to keep it crisp.

About us

This section talks about your PPC company in detail and gives your clients a clear idea about who you are - your company values, expertise, vision, mission, and strengths. Include client testimonials to build trust.

Pro tip: You can give it a personal touch by including a brief bio along with the pictures of your creative team members.

Our approach and services

This is one of the most critical parts of the proposal. You must clearly list the services being offered to tackle prospects' issues and generate more clicks on their website. Here's an example of how you can structure this section -

Competitive Analysis - Mention the key strategies and tactics that you plan to implement to beat the competition. For example - Deciding on either to compete directly by bidding on the same queries or targeting queries a competitor is overlooking, and various other behavioral factors.

Keyword Analysis - Explain how you will discover and target the specific keywords and search results to generate highly targeted leads for the client.

Channel Strategy - Mention the target channels that you plan to consider for PPC marketing such as google adwords, bing ads, or paid social media placements.

Monitoring - Elaborate on how closely you will monitor the search results. Understand which keyword is used often and is generating more leads for the client.

A/B Testing - This is the final section and is one of the most effective methods that is used for optimizing the PPC ROI. You can mention how your company will do the constant split testing using variables such as text, display graphics, etc., to discover the most effective method.

Project and timeline

It is important to provide a project timeline for your client’s better understanding. Demonstrate how and when will you complete all the deliverables. This can also be done by designing a flow chart or adding a roadmap with deadlines.


Provide an outline of the payment schedule, initial payment details, and payment terms involved in the project. You can also add a pricing table, and mention the services along with their price. This helps the client understand the cost of the project.

Terms and conditions

Describe the terms and conditions that set out the legalities of entering into a binding agreement. Include important clauses such as governing law, termination, liabilities warranties, payment terms, etc that are essential as per the business requirement.


This is the final section of the entire proposal. This is where both the parties sign and convert the proposal into a formal agreement.

Tips on creating a winning PPC proposal for your client

Here are a few tips to create successful proposals -

Research: To create an effective PPC proposal, it is important to do extensive research about the client’s company, its competitors, the services offered, pain points, current and historic PPC performance, PPC strategy, etc.

Focus on the benefits: Your client needs to know the outcome of their investment in your PPC services. Outline the strategies set to achieve the desired business goals.

Keep it simple: Use simple language in the proposal so it is easy to understand. Avoid jargon.

Professionalism: Proofread your proposal before sending it out to the prospect. Ensure there are no grammatical, spelling, and formatting errors.

Partner with Revv to create a successful PPC proposal

Revv is an all-in-one document automation and eSignature platform. Our company offers advanced features that accelerate the proposal process and helps in winning potential clients.

A ready to use proposal

Revv’s proposal templates are professionally drafted, structured, and vetted by the legal teams. It captures all the information that you are looking for in a PPC proposal.

An editor that lets you customize your PPC proposal

With Revv’s drag and drop editor, you can modify your proposal by adding or removing elements (tables, text, graphics, etc) as per your client’s requirements.

Built-in eSignature system

Revv’s integrated eSignature speeds up the signing process and provides a better customer experience. This helps in turning the proposal into a formal contract.


Revv's collaboration features - notes, tagging through @mentions, and attachments let you have quality conversations and discussions with internal and external team members within the PPC proposals.

Real-time monitoring

Get real-time visibility with Revv’s activity tracker. It provides smart insights on the progress of your PPC proposals - who has viewed, signed, accepted, rejected, etc.