How do I write a web design proposal?

Do thorough research of the needs and requirements of your prospective client. Once you have the understanding, draft a proposal with the following elements - executive summary, problem statement, solution, timelines, pricing, terms and conditions, signature placeholders.

Where can I find website design proposal template?

One of the best document automation tools, Revv, comes with a rich library of document templates. You can find a website design proposal template in Revv and send your proposal to the prospects on time. The tool comes with various features like content editor, app integrations, collaboration, electronic signatures, storage, etc.

What's the best way to get web design clients?

The best way to get web design clients is to draft effective web design proposals for your prospects. A well-defined and informative proposal helps you present your offering in a way that gets selected by the client.

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Web Design Proposal

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Prepared for:
[Client Name]

Prepared by:
[Company Name]

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Web Design Proposal

1. Executive Summary

We at [Company Name] want to thank you for showing interest in our offerings and sharing the RFP with us.

[Company Name] is one of the prime companies in the market, and we have been serving over [Number] happy clients since our establishment at [Establishment Year]. 

We are notable for our high-quality services that offer promising performance, efficiency, and delivery hand in hand. 

At [Company Name], it's always about how we can make things smoother for our clients because their expectations are what holds our priority.

With this Web Design Proposal, we intend to present our web design services and all significantly remarkable plans associated with it for clients to choose from based upon their requirements and needs.

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2. About Us

Since our establishment at [Establishment Year], [Company Name] has been gradually progressing to become one of the leading players in the web design market. We have partnered with over [Number]+ companies over the past [Number] years. We take pride in announcing that our clients are fully satisfied with our service and our methodologies.

2.1 Our Team

The credit for our success goes to our team members who never fails in giving their best for meeting our company's mission and client's expectations. This impeccable team includes: 

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[Creative Director Name],
Creative Director

[Website Designer Head Name]
Website Designer Head

[Project Manager Name]
Project Manager

3. Problem Statement

At [Company Name], we provide solutions to all forms of problems and roadblocks that our clients often face with their website. Some typical issues include:
Low ranking in search engines.
Failure to keep or convert mobile traffic.
Increased online competition resulting in low traffic.
[Other specific issues faced]

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And in addition to the above generic issues that most clients face, we, alongwith our skilled experts, are proficient in immediately solving any of your website design issues.

4. Goals

Our client's satisfaction nearly drives us at [Company Name]. Whenever we get informed of any issue that the client reports to us, our experts are the foremost people who support our clients. With our smooth and winning services, we have a record of leaving our clients truly satisfied with their decision to join us.

As per the issues reported by our clients, our proposed solutions and henceforth our goals shall be: 
Fixing the website's performance and upgrading the usability, and
Adding more features to the website to improve the website's interactivity.

The redesigned website shall consist of the following upgrades for enhanced performance:
[First Page Upgrade]
[Second Page Upgrade]
[Third Page Upgrade]

The redesigned website shall consist of the following critical features for a smoother user interface:
[Feature 1]
[Feature 2]

5. Development Process

Our service includes the all-around designing and maintenance of your website to help your business grow in leaps and bounds. 

To achieve our specified goals, we at [Company Name] have drafted a few classic development processes. These processes shall design and exhibit the emotion attached between you and the website. 
Documentation: Our documentation process for technical development and designing is typically a lengthy and very detailed conversation between the client and our experts. Documentation is a significant step in determining the website's emotion and arranging for the website's interface. [Documentation Process Explained]
Wireframing: In this process, we shall be presenting a typical blueprint of the website before the client. Generally, the blueprint to be provided at the time of wireframing is just a representation and may not exactly look like the project outcome. [Wireframing Process Explained]
Mockups: The client will put forth any suggestion of change and improvement in the project blueprint as per their choice and decision. [Mockups Process Explained]
SEO and Graphics: We would be responsible for generating high traffic to your website and increasing the search engines' ranking. That is the main reason why a team of SEO professionals shall be talking with you to get more ideas about the website. [SEO and Graphics Process Explained]
Development: After the finalization of the blueprint in the wireframing process, our technical team shall get on the action and designing of the website to meet the needs of the goals proposed. [Development Process Explained]
Testing: We would perform full-fledged testing of the website redesigned with our skillful and highly experienced testers set. In case of any bugs or code errors, we shall reiterate the development, trying our best to meet the deadlines projected in the project timeline. [Testing Process Explained]
Public Deployment: After everything is done, in the presence of [Client Name], the redesigned website shall be deployed and hosted with regular monitoring of its performance for [Number] hours. [Public Deployment Process Explained]

6. Project Timeline

In accordance with the aforementioned process of development and website designing, here we present a highly predective timeline for the completion of the project.

Event	Completion Date
Technical and Designing documentation	[Completion Date]
Wireframes	[Completion Date]
Mockups	[Completion Date]
SEO and Graphics	[Completion Date]
Development	[Completion Date]
Testing	[Completion Date]
Public Deployment	[Completion Date]

7. Package Breakdown

Our pricing and the detailed package breakdown has been tabulated hereunder. 

Pacakge Name	Starting Price	Pacakge Name	Starting Price
[Service 1]	$[0.00]	[Service 1]	$[0.00]
[Service 2]	$[0.00]	[Service 2]	$[0.00]
[Service 3]	$[0.00]	[Service 3]	$[0.00]

8. Testimonials

Customer satisfaction is the driving force that motivates and inspires us every day to improve and be better than what we are today. With hundreds of happy clients in the past years,  our clients easily prefer and rely on us over the vast spectrum of companies offering similar services.

Here's what our satisfied clients have to say about us and their experience with us.

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[Client Name]
[Client Designation]
[Client Company Name]

[Client Testimonial 1]

[Client Name]
[Client Designation]
[Client Company Name]

[Client Testimonial 2]

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[Client Name]
[Client Designation]
[Client Company Name]

[Client Testimonial 3]

9. Terms and Conditions

Governing Law: The terms of all business advancements with regard to this proposal shall be construed in accordance with the governing laws of the state of [State].
Severability: If any provision herein the Agreement is deemed as unenforceable, invalid, or illegal by the judicature of the [State], it shall be severed and the remaining provisions in the Agreement shall be enforceable, valid, and binding, and shall continue in full force and effect.
Parties: [Company Name] and [Client Name] shall be collectively referred to as Parties.
Intellectual Property Rights: All works henceforth shall be the sole intellectual property of [Client Name].
Arbitration: In the event of any dispute arising in and out of this Agreement between the Parties, it shall be resolved by Arbitration. There shall be [Number of Arbitrators], which shall be appointed by the Parties. The place of Arbitration shall be [Place/Venue of Arbitration] and Seat shall be [State of 'State']. The Arbitrators’ decision shall be final and will be binding upon both Parties.
Amendments and Counterparts: No modification or waiver of the provisions of this Agreement shall be valid or binding on either Party unless in writing and signed by both Parties. The Parties may execute this Agreement singly or in multiple counterparts, each of which constitutes the meaning of this Agreement herein.
Inclination: The Parties must acknowledge that this Agreement hereinafter is solely for the benefit of the Parties undersigned and serves no inclination to any Party, nor is intended to confer any rights or remedies in favor of any person, party, or affiliate, other than the Parties duly undersigned.
Entirety: This Agreement and other annexures, therefore, constitute the entire agreement between the Parties with respect to the matter of subject hereof and thus, supersedes all prior agreements, purchases, understandings, and negotiations, written or phonated, between the Parties.

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Acceptance and Signature

If you like to avail our services, please acknowledge by signing below. You can always contact us for any other assistance or details.

Signature

Assign signer 1

Name

Assign signer 1

Date

Assign signer 1

Signature

Assign signer 2

Name

Assign signer 2

Date

Assign signer 2

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Free Web Design Proposal Templates

Our web design proposal template puts together everything that you need to approach your potential clients. This template knows what they are looking for, and it will professionally present your outstanding work and create the best impression.

Get started with this template

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Services

What is a web design proposal?

A web design proposal is a written document that helps web design and ddevelopment service providers sell their services to potential customers. It consists of details about the expectations of the prospective client, the deliverables being offered by the web design company, and the costs of the services.

The role of a web design proposal is to set forth your vision for your future clients' site's performance and specify your roadmap to achieve that vision.

Who provides web design services?

Here are some significant web design service providers -

A web design company
A freelance web designer
A digital marketing agency that deals in web design projects

How to create proposals that engage and convert

Multiple proposals are created, sent, and declined daily. How do you ensure to write proposals that leave a positive impact on the potential clients and urge them to sign on the dotted line?

Listed below are some tips to help you do so -

Create an impressive cover page

The first impression is the last impression. The cover page of a web design proposal is the first section the client sees. Make it visually appealing by adding high-quality and relatable images, use nice fonts, and soothing color combinations to grab client’s attention.

Ensure clarity in all the sections

It's important to convey your message to the client clearly, and leave no room for confusion. Be it the web design process, the website content you promise, pricing terms, or the overall terms and conditions, frame every section in a simple manner, so there are no misunderstandings.

Do not leave your client in the dark

Provide enough information about how to proceed in the deal once the proposal gets signed. Give a start and end date for your service, a date for payment collection, and how to approach you in case of any issues once the project term is over.

What are the essential elements of an effective web design proposal?

You must include the following basic elements in your proposal to make it informative for the potential clients -

Title page

It includes standard information like the client name, company name, contact information, business logo, and the name of the proposal.

Executive summary

The executive summary provides the gist of the full proposal. It sheds light upon your intent, vision, and provides the essence of your web design services.

About us

This is a basic introduction to your business, but it is an important part of the proposal as it reinforces your identity and services. Position your services and experience in a way that resonates with your prospect’s expectations.

Be it the creative head, the web designer, the project manager, graphic designers, or any other professional in the team, creating their detailed profiles (design skills, experience, background, etc.) will help the client evaluate you better.

Problem statement

Start with a problem overview that covers all the client's problems in brief. Including this section in your web design proposal will show potential customers how well you understand their issues. It will also establish you as a responsible service provider.

Proposed solution/Deliverables

List all the services you will offer to solve the client's problems. Explain your web design process in detail with all the steps like wireframing, updating website content, search engine optimization, page layout design, the development process, and all other design and development services present in your package.

Project timeline

A proper schedule of the web design project is relevant information as it gives the potential client a clear perspective of the complete project and the flexibility to plan things accordingly.

Pricing structure

Your web design proposal should lay down all the costs associated with your web design project. Present this section in the form of pricing tables as information in tables is easy to read and comprehend.

Testimonials

Include client testimonials to showcase your own examples of success. Show how a new website developed by you helped past clients make more money and flourish in the market. Adding this layer to the proposal can instill confidence in your clients and make you a trustworthy service provider.

Terms and conditions

The web design or web development proposal must cover all the terms and conditions that will govern the overall agreement between service providers and prospective clients.

Signature

This is the final section of the proposal. Signatures from all the stakeholders convert the proposal into a legally binding agreement.

Use a template to create remarkable proposals quickly

You can spend your valuable time building and improving clients’ websites rather than giving long hours to perfecting new proposals every time.

Wondering how?

By using a website design proposal template. It has the following benefits -

It helps you save time and effort
It's customizable
It ensures consistency
It has a well-defined structure

Revv's web design proposal template - the key to creating successful proposals

Hit the jackpot with Revv’s website design proposal template. The free website proposal template empowers you to create proposals quickly and clearly communicate your offering with the clients.

Customize and track prospect's activities on the document. Enjoy faster sign-offs using Revv's built-in electronic signatures. In addition, enhance your customer experience with Revv documents as recipients can view and sign the proposal using their mobile devices.

Different features of Revv for a smooth proposal process

Rich document editor

Customize your website design proposal template with Revv's content editor. You can change the content, layout, and structuring of the free template as per your requirements.

Collaborate with your teammates and other stakeholders

Work in sync with internal and external team members using Revv's collaboration features. Add comments using notes and tag specific people for feedback or queries.

Track all activities in the proposal

No more worrying about what's happening to the proposal after hitting the send button. See how the recipients interact with the proposal in real-time using Revv’s activity tracker. Get detailed information like who opened the proposal, how many times the website proposal was opened, was it signed, accepted, or rejected by the client or team member.

App integrations for productivity

Leave behind old and messy manual ways of switching between business apps (google docs, google sheets, CRM, etc.) to create a perfect proposal. Leverage Revv's app integrations capabilities with tools like Zapier and Retool and work smoothly on a single platform.

Built-in electronic signature for faster deal closures

Add electronic signature blocks to the website design proposal and send it to the client for faster sign-offs.

Instant online payment collection

Revv's integration with PCI DSS compliant payment platforms like Stripe helps users to add a payment button within the proposals and collect instant online payments.