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Event Marketing Proposal
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Prepared for:
[Client Company]

Prepared by:
[Sender Company]

Event Marketing Proposal

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Introduction

Event marketing is the promotion of a product, brand, or service through in-person interactions. There are many forms of event marketing and each can be catered to address a marketer’s specific goals.

At its core, Marketing is communication. It is the ability to clearly convey a message at the opportune time. Live events provide the opportunity for one to connect directly with stakeholders and clearly communicate their message. It’s no wonder that Event Marketing continues to grow as one of the most important marketing strategies for today’s big companies. Want your event to be a jamboree? We can help you achieve it.

[Company] Overview

At [Company Name], Event Marketing is founded on creativity, fueled by strategy, built from experience, and designed to engage.

By taking advantage of the numerous digital and social platforms now available, the value of face-to-face events has vastly increased. Today, most brands recognize event marketing as an integral part of their integrated marketing portfolio, deepening relationships that have been built online, on devices, and through interactive media.

Why Choose Us?

People enjoying in an event
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We're an ambitious bunch. We love face-forward interactions because we live and breathe our clients' needs. We shake hands, make eye contact, and tilt our heads in that oh-so-come-hither way that will make your customers come calling.

When you sign on with an event-based marketing firm, you're putting your trust in the hands of the team that will represent you in real life. "Real life" representation is hard for a lot of companies these days, but we're proud to say that we do it quite well.

How We Do It?

1) Data

One of the most challenging issues in the event and experiential marketing today is data. While there’s a lot of hyperbole in the discussion of what’s possible, in truth, the first challenge is to ensure all of the data that’s generated at brand activations is unified so it can be utilized to create actionable analytics.

2) Idea

We have a rigorous, programmatic approach to creating brand experiences. Our creative process begins with strategy, but it’s fueled by a passion for experiences, and their power to create brand devotion. We start with big ideas, no matter how unusual or disruptive to conventional wisdom they might be. Once the best idea has risen to the top, we start the experience design process.

3) Creation

Whether you need an AR experience created, a high-production keynote produced a digital interface designed, We can do it. We’ve been crafting high quality, award-winning content for use in brand activations around the globe. We produce engaging presentations, captivating games, digital engagements, mobile and web interfaces, and more – all in support of immersive experiences that create relationships with target customers.

4) Delivery

Marketers in charge of global event portfolios typically have a shared services model. Their team is responsible for juggling the needs of various business units, product and country leads, and ensuring that the creative, production, and business outcomes for all of those stakeholders are successful. It is a complex effort, to say the least, complicated by the need for data strategy, cost management, and detailed reporting.

Services

As we execute your event’s marketing strategy, we will stick to the strategy we’ve created, dedicate all necessary resources to the strategy’s success, and regularly measure engagement and registration to benchmark our success.
Here are just a few ways we’ve successfully promoted events in the past:

  • Event websites
  • Facebook advertising
  • SEO
  • Strategic partnerships with local trade groups, institutions, and companies
  • Search engine marketing
  • Video Advertising
  • Television & Radio advertising

Charges and Packages

Silver Package
Gold Package
Platinum Package
Amount
Complete event marketing strategy
Complete event marketing strategy
Complete event marketing strategy
$ 0.00
Digital event marketing
Digital event marketing
Digital event marketing
$ 0.00
Event marketing via printed publications, television, and radio
Event marketing via printed publications, television, and radio
Event marketing via printed publications, television, and radio
$ 0.00

Event marketing through local partnerships
Event marketing through local partnerships
$ 0.00

Event search engine advertising
Event search engine advertising
$ 0.00


Event website
$ 0.00


Street team event promotion
$ 0.00

Total: $ 0.00

Terms and Conditions

Payments

Payment in full is due no later than 7 days prior to the event date. This may be made via electronic transfer, debit card, cheque, or credit card. The company reserves the right to cancel the event if payment has not been received in full.

Cancellation

Whether or not payment has been made, if the customer cancels within 4 weeks of the event there is a 100% cancellation fee. Cancellation between 4 weeks and 8 weeks from the event incurs a 50% cancellation fee. Cancellation more than 8 weeks from the event incurs a 15% cancellation fee.

Inclusions

The Company will supply all activity equipment and instructors, venue costs as detailed in the invoice (if applicable), event management, and public liability insurance.

Drugs and Alcohol

The Company may refuse participation to guests who are believed to be under the influence of drugs or alcohol. No refund will be made in such circumstances.

Company Authority

The customer recognizes the authority of the company’s event manager and Skippers, understanding that they may take any decision they regard as necessary to ensure the health, welfare, and safety of those taking part in the event.

Change of Dates

Every effort will be made to change the event date when requested, although the company reserves the right to charge 10% of the event value. The charge may be higher when it has not been possible to cancel subcontractors or venues. No change may be made within 30 days of the event.

Disclaimer

The company may postpone the event where forces outside of the company’s control such as bad weather, acts of terrorism, or other events that cannot be reasonably mitigated against, impact the running of the event. No liability for any costs or expenses incurred by the customer is accepted by the company in the event of cancellation or postponement.

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Free Event Marketing Proposal Templates

Check out this Event Marketing Proposal Template that covers every aspect of event marketing that is from Digital to Street Marketing.