Free Email Marketing Proposal Template

What is an Email Marketing Proposal?

Email marketing is the earliest form of online marketing used for gathering and nurturing leads and communicating effectively with customers. An email marketing proposal contains a comprehensive email marketing plan that will help you attract more clients. 

Having an email marketing proposal helps you organize your thoughts and lays out a clear email campaign roadmap for your customers. Potential customers are introduced to you through this proposal.

A great proposal document addresses a client’s vexing business issues and provides them with suitable solutions in a constructive manner; while including convincing justifications for hiring you. To accomplish this, you must use a combination of persuasion and information in your email marketing proposal to keep recipients interested.

Creating proposals for multiple clients from scratch is taxing and tiresome. But an email marketing proposal template saves time and makes your job much easier. 

Benefits of using an Email Marketing Proposal template

1. Saves time and avoids unnecessary confusion 

Imagine having to define the pain points of your client, why you’re the right fit, what’s the delivery timeline, what’s your investment, and what are the agreed-upon terms & conditions over and over again. With a pre-defined proposal template, you only need to provide enough information needed for a specific project thereby saving time. If you have a clearly written proposal, it also eliminates any chance of miscommunication, ambiguity, and disagreements between the client/company and the email marketing agency that proposes the solution.

2. Frees up your employees from repetitive tasks 

Marketing agencies often have to send out proposals in bulk to various clients. And creating a proposal for each of them is cumbersome. But with a proposal template, your workforce no longer needs to spend much time thinking about what to write on each proposal. Since your company has a standard template, all you have to do is customize them wherever needed. 

3. Ensures error-free proposals and uniform messaging

Using templates for your proposals assures consistency in your communication, and makes the document error-free. 

4. Seals the information gap in the proposal 

While pitching an email marketing campaign proposal, it’s important to ensure that all the details regarding your offered solution, including messaging, tone, color schemes, and logo placements among other aspects are mentioned properly. Missing out on any information can lead to misunderstandings and legal complications at a later stage.

5. Clearly defines the scope

A pre-defined template helps you account for the goals and challenges, the nature of your solution, fees, next steps, project recommendations, and any other element that needs to come within the scope of your deal. This way both parties are on the same page about the project scope and what it entails.  

Essential components in a standard Email Marketing Proposal  

Email is still a preferred medium for many businesses, irrespective of whether it’s B2B or B2C. A thought-out and clearly written email marketing proposal should cover all the bases by clearly outlining the proposed work, terms, and conditions. Cover all the points to not leave any room for future misunderstandings or disputes. 

Introduction/Overview

This section is a striking cover for your proposal. This differentiates your knowledge about the industry, the business you are pitching to, and the target group you are pitching it for. 

About us

This is like your cover letter to the potential client, where you make a strong and positive impression by highlighting your experience and expertise. You can highlight your company, how many years of industrial experience you have, how you deal with market trends, how you worked on this specific solution before, and the results you churned out while you delivered it prior. 

Vision

It’s always important to sound like a company with a plan or roadmap. Hence it is important to propose what your company has set out to achieve and the future position you see yourself within the email marketing sphere. 

Mission

This section highlights your principles as a firm. It is all about your modus operandi. In other words, it should reflect your business objectives and a methodology to reach those goals you proposed in your vision.

The problem

This is where you enter the crux of the proposal. This segment is where you identify the client's needs and problems. Explain the causes of these issues, how they came about, and how they affect the expansion of the business. When you address the pain points, it is important to show that you have done your research, and adding these pointers would definitely help:

• The customer segment as you perceive it and the inherent challenge

• The technology they currently operate with and gaps

• Issues with availability/accessibility of technology

• Challenges related to the pricing

After describing their needs and difficulties, let them know what you hope to achieve for their business and how you are planning to help them navigate these pain points. However, we won’t elaborate on this yet, that comes in the next segment, the solution.

The solution

In this section, explain how exactly you will achieve the best email marketing campaign for your clients. Some customers may be aware of the process, but others might not. Here, keeping things simple and uncomplicated will yield the best outcomes. Mention how, based on your research and planning, you propose several effective solutions to address the pain points identified. 

Service framework and timeline

This part will specify exactly how long it will take you to provide the service to your potential client. A detailed timeframe adds clarity and sets the right expectations for your client. Providing a proper schedule for different email services helps the client to visualize the marketing strategy you have devised for them. 

Our services

Herein include all the email marketing services you will be providing to your client. Explain what different types of email services you will be creating for them and how they will impact their business and their company as a whole. You can also mention additional and specialized services that are offered besides the agreed-upon email campaigns. 

Pricing

In this section give your customer/client a breakdown of the project's financial requirements. In the description field, be specific about each type of email marketing you will do and how much it will cost. Put it neatly in an itemized format.

Client testimonials

To win deals, it is important to build trust and credibility. Impress your potential client or customer by showcasing testimonials from your best and most illustrious clients. You can highlight the services, and solutions provided to each one of them here.  

Our team

Introduce your leadership team and elaborate on their qualifications and expertise in the email marketing sphere. Write impressive bios for each member included in this section. This reassures the potential client that the people leading your company are experts in the email marketing industry and have an impressive track record.  

Terms and conditions

It is an important section of a marketing proposal wherein details such as termination policy, payments, and other expenses, the nature of the relationship between the parties involved, etc. are mentioned. 

Acceptance and signatures

This is the final section of the proposal. If the email marketing agency and customer are in agreement with the marketing proposal, they will accept and sign the same, making it a binding contract.  

Create great proposals with Revv’s email marketing proposal templates

When it comes to landing new contracts and differentiating oneself from the competition, marketing professionals are aware of how crucial a polished and appealing proposal can be. With Revv’s professionally vetted template, you can now create impressive email marketing proposals in a matter of minutes.

It's time to scrap your old proposals and get started with Revv’s customizable proposal templates. Let’s explore more of Revv’s advanced features and how you can create an effective Email Marketing Proposal.

Fully customizable templates  

Revv’s template for email marketing proposals is 100% customizable and legally vetted. You can personalize your proposals further with the help of the feature-rich document editor. It allows you to add/edit texts, images, and tables, and integrate your Google Sheets and payment systems. 

Collaborate with teammates seamlessly 

If you want your proposals to be reviewed by your peer, or want some additional input from other internal department members, you can do it with Revv’s Notes feature. Collaborate in real time with your teammates by tagging them using @mentions. You can even add public or private comments, or ask them to attach documents or images to your existing proposal document. 

Make your proposals compliant with secure eSignatures

A proposal for email marketing only becomes a legally binding contract when they are approved and eSigned by all the parties involved in the process. With Revv’s eSignature feature you no longer have to depend on other wet-ink signatures or other third-party eSignature software. Once a proposal is ready, all you have to do is add eSignature tags to the document and add the needed signer to it. Revv eSignatures are safe and compliant that follow all local and global laws such as ESIGN Act, UETA, and eIDAS, among others.

Real-time activity tracking and instant notifications

You can track any action taken on your email marketing proposal document from Revv’s real-time Activity tracking feature.

Revv also sends auto-generated email notifications to both the sender and recipients notifying them of the actions to be taken by them or intimating the details of the action taken by the users. 

Legally binding audit trails

Revv also provides a legally binding audit trail for all the signed proposals for email marketing. 

What are you waiting for? Sign up with Revv and create impressive proposals in no time.     

Frequently asked questions

How do you write a marketing email proposal?

In order to write an impressive marketing email proposal first choose a carefully drafted template. In the proposal make sure to include the following elements - A brief introduction to the email marketing industry, Overview of your proposal, Client’s email marketing needs and problems, Scope of work, Solution provided for the problems, Implementation time, Payments and cost, Services, Terms and conditions, and Approvals and signatures.

How do you write a marketing proposal?

You can write a marketing proposal by adding the following elements - Introduction, Project description, Challenges, Goals, Marketing strategy, Marketing approach, Timeframe, Investment, Case study, Acceptance, and Signatures.

What is a proposal in digital marketing?

A digital marketing proposal is like a sales pitch where you persuade your potential customers to use your marketing services for their business needs. An agency, consultant, company, or freelancer who specializes in digital marketing can create and send digital marketing proposals to their prospective clients.