Who Owns Renewals: Customer Success or Account Executive?
For any competitive firm in the subscription economy, be it a Netflix or a Salesforce, renewal is a critical aspect.
Author: Protik Mukhopadhya
Protik Mukhopadhyay advises Revvsales on Strategy and Growth. He is also the Co-Founder and Managing Partner at Standav. Protik advises clients on CRM Business Transformation initiatives (QTC, Pricing and Customer 360). Prior to that, he managed the west coast Customer Success team for PROS (NYSE-PRO). He has many years of experience in sales and pricing business transformation initiatives with previous positions at Apttus, NetApp and more.
