What is a Facebook marketing contract?
A Facebook marketing contract is a legally binding agreement between a social media service provider/digital marketing freelancer and a client. This agreement highlights your:
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Strengths and experience in running successful Facebook marketing campaigns like Facebook ads for branding videos, product awareness, product sales, etc.
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Accomplishments and analytics of previous campaigns
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Company’s and team’s capabilities
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Other business-related information including payment, clauses, and terms and conditions
Why is the Facebook marketing contract important?
A Facebook marketing contract sets the right work expectations between social media marketing agencies and customers. It brings transparency and confidence between both parties.
The contract explains your marketing campaign services and the expected results you will deliver as a digital marketer or social media marketing agency.
Similarly, to a client, a contract provides clarity on the expected services along with the deliverables.
Above all, this agreement acts as a reference point to establish an accountable and professional relationship between an agency and a client.
Steps to create a Facebook marketing contract
Here are how to structure and write a Facebook marketing contract:
Title page/Cover page
This is the opening page your prospective client will notice. It includes elements like the company's logo, company's name, client's name, and the name of the contract.
Tip: Visualization plays a key role in digital marketing services. Design your cover page with the right image and icons to impress the prospective client right at the beginning.
Table of Contents (TOC)
List the sections in a structured table format. It helps the prospective client to quickly navigate to the information they are looking for. A TOC is usually recommended if your contract exceeds 3-4 pages.
Executive Summary
A compelling executive summary sparks your client’s interest in your services. It presents the purpose of the entire agreement and sums up all the services to be offered to your prospective client. It should be written concisely as you will elaborate on the points in the subsequent sections.
About Company
This is an important section as it gives an overview of your company to the prospective client. This is the time to get your story heard. Include your:
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Business vision and mission
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Brand story
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Unique value proposition
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Marketing and advertising skills
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Existing customers/users
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Target audience
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The type of industry you serve
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Goals and strategies
Facebook Marketing Services
This section of the marketing contract includes the services you will offer throughout the contract period. Include all the marketing services your agency will deliver, for example:
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Website design
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Content writing
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Facebook ads
Project Objectives
List down the outcome of your Facebook marketing/advertising campaign. This is a crucial part of the Facebook marketing contract. It boosts your prospective client’s confidence to spend on your services. Depending upon the business needs of your prospective client, the objectives may differ, for example:
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Increasing impressions of the target business page from ‘X’ to ‘Y’ number
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Driving ‘X’ conversions in sales
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Increasing the engagement
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Increasing the number of sign-ups and subscriptions
Process
This is where you take a deep dive and explain the ‘how’ part of your service. Explain in detailed steps how your social media marketing agency plans to achieve the business needs of your prospective client, for example:
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Profiling the target audience (TA) based on location, age, gender, etc.
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Researching about the target audience, their likes, and what they respond to and why
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Creating the marketing campaign
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Launching and reaching out to the TA through the right tactics
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Reporting, monitoring, analytics, and modifications to the campaign
About Team
Leave a good impression of your team members to your prospective client. It convinces your prospective client that their business is in the right hands.
In this section elaborate on the skills and capabilities of your team members, and their role in delivering each service. Do add professional photos of your team members.
Tip: Add the contact details like email id and phone number to help your client reach out to the team when required.
Proof of Work
Do add the success numbers of your past projects. Include the outcomes like how they impacted sales, conversions, and business growth for clients.
Customer Testimonials
A good advocate of your services helps you to establish credibility about your brand, your services, and the work culture in your company. Add testimonials from your happy customers regarding how you have successfully devised and implemented various Facebook/social media campaigns for them. If you have any recorded video testimonials available online, link them to ‘wow’ the buyer party.
Pricing
Be very specific and clear while listing down the pricing details, for example:
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Mention clearly the payment schedule for your contract, whether it will be monthly, quarterly, or annually
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Does it require you to add your client’s credit card information to the Facebook ads account
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The applicable taxes along with the total fees
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Modes of payment of fees
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The terms regarding payment like the window within which the client should pay after the invoice’s release
It paints a clear picture of the total investment for the buying party. Keep the pricing information in an itemized tabular format for easy understanding, and leave no room for confusion.
Terms and Conditions
This section mentions all the terms and conditions that will govern the overall agreement like:
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The period of the contract
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Notice period to be given by either party before the termination
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Confidentiality clause
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Intellectual property rights of the content and design materials created
Acceptance and Signature
This is the final section where the agreement turns into a legal document after it gets signed by both parties. Add signature boxes that have elements: name of the company, name of the signing parties, the date on which the deal is signed, and a space to sign the agreement. Do add a final call to action to boost the parties to sign the deal.
Speed up your Facebook marketing contract closures with Revv | The best document automation platform
Amp up your marketing agreement with Revv’s document automation and electronic signature capabilities.
30,000+ customers including social media marketing companies, digital marketing companies, event marketing agencies, and marketing freelancers leverage Revv to boost their business document process. Here are the outstanding features of Revv and their benefits:
Professional Facebook marketing contract template vetted by legal teams:
Reviewed by legal professionals, Revv’s free contract template is comprehensive. You can easily customize the template with the editor to reflect your brand and edit the content as per the client’s business requirements. Now you can create an agreement for your social media marketing services within minutes.
Real-time collaboration over the document with team members:
Manual follow-ups and emails can lead to confusing threads and difficult-to-track conversations, thus delaying the agreement closure.
Revv facilitates real-time discussions with your team members within the document. Our collaboration features like @mentions (for tagging), notes, and attachments help you to converse easily and create a flawless facebook marketing agreement in a flash.
Legally-compliant electronic signatures:
Revv’s legally-compliant eSignatures empower each signing party (the agency and the client) to sign the agreement online from anywhere, anytime, and on any device. Each party receives email notifications with a link to access and sign the document.
After the Facebook marketing contract is signed by both parties, each party can access the ‘Evidence Summary Certificate.’ It contains audit trails of the entire eSigning event like the document presented, signer information, signer actions, along with the date and time stamp of each event. It acts as the proof of authenticity.
Real-time activity tracking on the Facebook marketing agreement:
Using the ‘Activity’ feature, you can keep track of each event that took place on the document, for example, when the agreement was opened and by whom, when was it signed, etc.
Integration of business apps with Facebook marketing contract template:
If you want to import some data from your business apps like CRM, HRIS, Google Sheets, etc. you can do so by integrating them using Revv’s Data Studio feature. It is a no-code feature with simple drag-and-drop options to sync the data between Revv and third-party apps.
Bonus! Leverage these free digital marketing and social media marketing contract and proposal templates:
Contract templates:
Proposal templates:
Know more about creating a legally-binding marketing contract and automating the contract process.
Frequently asked questions
What should be in a social media marketing contract?
Want to win your prospective client? Here are the sections you should include in a social media marketing contract - Title page, Executive summary, About Company, Team introduction, Explanation of each service to be provided, Timelines, Proof of work, Pricing, Terms & conditions, and Signature.
How do you write a social media contract?
A social media contract must include the following - Cover page, Executive Summary, Company introduction, Scope of social media project, Service deliverables and timelines, Past success, Customer testimonials, Pricing details, Terms & conditions, and Signature.
What should a marketing contract include?
A marketing contract must include the necessary details to make your client notice you. Here are the key elements - Cover page, About Company, Scope of work, Timeline details, Payment, Exclusive rights, Proprietary information, Cancellation policy, Intellectual property rights, Limitation of liability, Severability clause, and Signature.
