{"id":76245,"date":"2020-07-01T20:29:51","date_gmt":"2020-07-01T14:59:51","guid":{"rendered":"https:\/\/simpledocs.wpengine.com\/?p=76245"},"modified":"2021-11-26T14:37:04","modified_gmt":"2021-11-26T09:07:04","slug":"digital-nimble-agile-new-normal-of-events-conferences","status":"publish","type":"post","link":"https:\/\/www.revv.so\/blog\/sales\/digital-nimble-agile-new-normal-of-events-conferences\/","title":{"rendered":"Digital, Nimble and Agile – The New Normal of Events and Conferences"},"content":{"rendered":"\n

For most B2B companies, in-person events have been the cornerstone touchpoints when it comes to lead gen and marketing activities. But as COVID-19 affected businesses across the globe, these worldwide events and conferences took a back-seat. While the cancellation\/postponement of events certainly saved up money, this came at a great cost when it came to creating a lasting \u2018brand\u2019 impact, affecting sales and revenues at the end. Today, as the world moves on and evolves their communication based on the uncertainty created by COVID-19, it is time to find new and safer ways to generate leads via events. In this blog, we will look into newer ways of bringing back in-person events and how you can leverage existing tools (technology) to achieve the same.<\/p>\n\n\n\n

Time to pause and pivot<\/strong><\/strong><\/h3>\n\n\n\n

5% of B2B organizations spend over 21% of their marketing budgets on events<\/em> – <\/p>2020 Event Marketing Statistics, Trends and Data<\/a><\/cite><\/blockquote>\n\n\n\n

Under normal conditions, B2B events just required the planning process. But in the current situation, it is more critical to pause and pivot when approaching any kind of event marketing. Here are a few ways that you can achieve that: <\/p>\n\n\n\n

Offer alternatives\u00a0<\/strong>
As the traditional face-to-face events become unfeasible under the new norm, it is time to invest more in webinars and virtual conferences<\/a>. These can be conducted safely from an environment that is comfortable viz a viz your homes. Webinars are also powerful tools to establish thought leaders and brand visibility. For example, while the traditional GoToMeeting and Zooms still rule the world, orchestrate some fun discussions with MakeSpace.fun<\/a> that allows you to bring any face to the forefront, with just a few clicks.<\/td>		Open communication channels<\/strong>
Ease the pain of confusion by maintaining proper channels for all communications. Give clear responsibilities and instructions and modus operandi to everyone involved. During the event, keep engaging with your audience. To successfully do so, involve the right kind of tools. For instance, use the Blackboard tool<\/a> to host training like webinars, or even Tame<\/a> that allows you to activate Live Polls and Q&A during sessions or even use mmhmm.app<\/a> and say bye-bye to boring decks.<\/td><\/tr>
Events that deliver the right message<\/strong>
Any industry webinar or live-video conference event can have between 400 to 800 registrants. Plan your webinars to emphasize any experiences or solutions that you can offer to your customers. You can alternatively host the webinar on high-level thought leadership discussions that may be applicable to a larger audience. This is where well-crafted content comes into play. Gimmicks are out, so stress on messaging that lays importance on durability and reliability. At the end of the day, make it as interactive as possible. One of the most well crafted webinar was Ogilvy\u2019s Nudge Stock<\/a> that bought over an eclectic mix of talks and case studies held over 12 hours. It was broken up to address each time-zone.<\/td>		Breakaway from chats to network<\/strong>
While nothing beats in-person networking, there are certainly ways to improve networking opportunities during a virtual event. During the event, encourage people to say where they are from, their skills and leverage it by making these part of your conversations. Don\u2019t make it a snore-fest of slide shows. Try and look into other popular online events to identify the \u2018sweet spot\u2019 of virtual speaking. <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Saying \u2018Yes\u2019 to events and conferences <\/strong><\/h3>\n\n\n\n

While there is still some time for the in-person events and conferences to make an official come-back, it is important to keep participating in these virtual events too. Why? Not only can these act as great platforms for networking and connections, but they are also perfect places for learning more about the industry. <\/p>\n\n\n\n