{"id":74816,"date":"2019-10-31T08:02:49","date_gmt":"2019-10-31T12:02:49","guid":{"rendered":"https:\/\/www.revvsales.com\/?p=74816"},"modified":"2022-08-08T22:06:37","modified_gmt":"2022-08-08T16:36:37","slug":"corporate-gift-ideas","status":"publish","type":"post","link":"https:\/\/www.revv.so\/blog\/sales\/corporate-gift-ideas\/","title":{"rendered":"(Pumpkin) Spice Up Your Corporate Gift Ideas!"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote\"><p><span style=\"font-weight: 400;\">\u2603\ufe0f<\/span><i><span style=\"font-weight: 400;\">\u2018Tis the season to be jolly! <\/span><\/i><span style=\"font-weight: 400;\">????<\/span><\/p><\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">Good customer service always helps to mitigate issues with customers and keep the patrons happy. But while <\/span><i><span style=\"font-weight: 400;\">good customer service <\/span><\/i><span style=\"font-weight: 400;\">is always <\/span><i><span style=\"font-weight: 400;\">expected, <\/span><\/i><span style=\"font-weight: 400;\">it is only when you exceed expectations, that they are delighted! And how do you do that? By going the extra mile, and including small \u2018wow\u2019 things (in the form of personalized gifts and freebies) that keep them with you forever.&nbsp;<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><i><span style=\"font-weight: 400;\">Customer delight is exceeding a customer&#8217;s expectations to create a positive customer experience with a product or brand. &#8211; <\/span><\/i><a href=\"https:\/\/blog.hubspot.com\/service\/customer-delight\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">Hubspot<\/span><\/i><\/a><\/p><\/blockquote>\n\n\n\n<h2>It\u2019s all about the experience!<\/h2>\n\n\n\n<p>Let\u2019s be honest, no sales and marketing team wants to be forgetful to their customers. And, because B2B buyers are constantly bombarded with so many options that can grab their attention that they are more likely to tune out if there isn\u2019t any standout communication or experience. So, to cut through the clutter &#8211; you need to \u2018wow\u2019 them? But the question is when, what and how?<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When you talk about a B2B sales process, it generally flows like this:&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image wp-image-75033 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"1200\" height=\"997\" src=\"https:\/\/www.revv.so\/blog\/sales\/wp-content\/uploads\/2019\/10\/Corporate-gifts-blog.png\" alt=\"A flow chart to show various stages where you can include gifting options\" class=\"wp-image-75033\" srcset=\"https:\/\/www.revv.so\/blog\/sales\/wp-content\/uploads\/2019\/10\/Corporate-gifts-blog.png 1200w, https:\/\/www.revv.so\/blog\/sales\/wp-content\/uploads\/2019\/10\/Corporate-gifts-blog-300x249.png 300w, https:\/\/www.revv.so\/blog\/sales\/wp-content\/uploads\/2019\/10\/Corporate-gifts-blog-768x638.png 768w, https:\/\/www.revv.so\/blog\/sales\/wp-content\/uploads\/2019\/10\/Corporate-gifts-blog-1024x851.png 1024w, https:\/\/www.revv.so\/blog\/sales\/wp-content\/uploads\/2019\/10\/Corporate-gifts-blog-690x573.png 690w, https:\/\/www.revv.so\/blog\/sales\/wp-content\/uploads\/2019\/10\/Corporate-gifts-blog-800x665.png 800w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption>Credit: <a href=\"https:\/\/go.forrester.com\/blogs\/15-05-25-myth_busting_101_insights_intothe_b2b_buyer_journey\/\" target=\"_blank\" rel=\"noopener noreferrer\">Forrester\u2019s B2B buyer\u2019s journey<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">To make a lasting impression on your customers, you need to culminate relatability, empathy, and authenticity &#8211; with a dash of creativity. It is important to go above and beyond and create meaningful impressions with a personalized approach to gifting.&nbsp;<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><em>In fact, there was a&nbsp;<a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/abs\/10.1111\/j.1559-1816.2002.tb00216.x\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"broken_link\">study<\/a> that found when waiters who left candy for their customers got 21% better tip than those who left nothing. This just shows that even the littlest things go a long way!<\/em><\/p><\/blockquote>\n\n\n\n<p>So, when can you really give away freebies\/gifts or a \u2018wow\u2019 experience to your customers without making them look like a bribe &#8211;<\/p>\n\n\n\n<ul><li><strong>Prospecting the right way, by listening<\/strong>\ud83d\udc42- Give a delightful customer service that the lucky customer-to-be has a great story to tell. If you are creative enough customer\u2019s acquaintances will be telling your story for days and weeks to come. For example, take your prospects out for coffee and don\u2019t try and sell your product. (It is hard, but not difficult) Just sit and listen, hear what they do every day. Not only will you know more about your customer\u2019s pain points, but it will also help you develop lasting relationships with them.<\/li><li><strong>Companies hitting a milestone like funding\/IPO\/acquisition<\/strong>\ud83e\udd1d- People love it when they are featured! And being in a B2B company, it is just a great idea to feature your customer\u2019s achievement or just host an interview for an ebook and give them a hoot in your social handles. It not only gives you content but also endears them to your brand. The best part, it doesn\u2019t cost a thing! Set up triggers to get all newsworthy content via <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" rel=\"noopener noreferrer\" href=\"https:\/\/www.google.co.in\/alerts\" target=\"_blank\">Google Alerts<\/a><\/span> or install Nudge, and you&#8217;re set for the best corporate gift ever!<\/li><li><strong>Special occasions like promotions, birthdays<\/strong> \ud83c\udf82- We all know someone who is at the top of the world because of a promotion or even just had their birthday! Send them a hand-written note and some flowers and if you want to make it more personalized, opt for online stores like <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" rel=\"noopener noreferrer\" href=\"https:\/\/sugarwish.com\/\" target=\"_blank\">Sugarwish<\/a><\/span>, which allows you to select your own fav sugary treats.<\/li><li><strong>Renewals or Referrals<\/strong> <b>&nbsp;\u2194\ufe0f <\/b>&#8211; Now that your customer has shown that they really love you, go out of your way to shower them with \u2018love\u2019. Not only call out to them in your social media handles (and make them smile) but also send them a box of treats (<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" rel=\"noopener noreferrer\" href=\"http:\/\/cookiecrowd.com\/\" target=\"_blank\">cookies<\/a><\/span> are always a winning idea!). Surprise upgrades are always welcome!<\/li><li><strong>Panelists or speakers in events<\/strong>\ud83d\udce3 &#8211; These days branded stuff is often considered cringe-worthy, so think of corporate swag that customers will use and ask for more! Think outside the box and opt for koozies or even <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" rel=\"noopener noreferrer\" href=\"https:\/\/bluebottlecoffee.com\/\" target=\"_blank\" class=\"broken_link\">mind-blowing coffee blends.<\/a><\/span><\/li><\/ul>\n\n\n\n<p>Some examples of \u2018wow\u2019-ing your customers without breaking your bank! (the best part, you can apply these in both B2B and B2C brands!)<\/p>\n\n\n\n<h3><b><i>Rapped <\/i><\/b><b>Gifts for Rapt Customers!<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A local HEB employee <\/span><i><span style=\"font-weight: 400;\">rapped<\/span><\/i><span style=\"font-weight: 400;\"> his way to make his customers feel special. Every time the customer completed a transaction, he would break into a freestyle rap at the end.&nbsp;<\/span><\/p>\n\n\n\n<h3><b>P.S &#8211; I love you! <\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Show your customers some love just like Zappos. In fact, when someone emailed Zappos, representatives of the company sent a humorous and engaging email back.&nbsp;<\/span><\/p>\n\n\n\n<h3><b>Gifts that tug your heart \u2764\ufe0f<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Bungie Studios (the creator of the game Halo) sent a card and a custom-built helmet to a sick boy who could not play the latest game. The father posted pics and it helped build an emotional attachment to the brand.<\/span><\/p>\n\n\n\n<h3><b>Give customers the spotlight<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Hubspot <a href=\"https:\/\/www.veed.io\/tools\/video-editor\" target=\"_blank\" rel=\"noreferrer noopener\">made a video <\/a> on <a href=\"https:\/\/twitter.com\/HubSpot\/status\/1001856872436072448\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter under the hashtag #CustomerLove<\/a>, thanking all their customers. They also send out personalized thank you cards and gifts just to appreciate them!\u00a0<\/span><\/p>\n\n\n\n<h3><b>Winning it with onesies<\/b><\/h3>\n\n\n\n<p><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.cartstack.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Carstack<\/span><\/a><\/span><span style=\"font-weight: 400;\"> sends across adorable onesies whenever someone in their customer\u2019s team has a baby!&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Technically, Customer Appreciation Day is on April 18th, but you and your organization are in the control of this day. Select a day that means the most to your org, (or even a week) and make sure to send out small tokens of appreciation. In spite of these ideas, many of us have roamed around stores, bought a scarf, a hat, and some diaries just to cross the budget and not even feel excited about the gift! Here\u2019s where you can take a different approach &#8211; by focusing on customers and what they actually like beyond their 9-5 pm schedule.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Some other ideas that you can play along: <\/span><\/p>\n\n\n\n<ul><li><b>Going local<\/b><span style=\"font-weight: 400;\">\ud83e\udd62- Locally sourced gifts are easy on the pocket and show your customer that you value the culture and customs. (#Localpride)<\/span><\/li><li><b>Hire a chef \ud83d\udc69\u200d\ud83c\udf73<\/b><span style=\"font-weight: 400;\"> &#8211; Book from a list of chefs like <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.takeachef.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">Take a Chef,<\/span><\/a> <a style=\"color: #0000ff;\" href=\"http:\/\/bigcitychefs.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\"><span style=\"font-weight: 400;\">Big City Chefs<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a style=\"color: #0000ff;\" href=\"https:\/\/www.cozymeal.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">Cozy Meal<\/span><\/a><\/span><span style=\"font-weight: 400;\"> to give them a gastronomical experience like no other!<\/span><\/li><li><b>Mindfulness&nbsp;<\/b><span style=\"font-weight: 400;\">\ud83e\uddd8\u200d\u2642\ufe0f- Want your customers to feel calm after a hectic day, arrange a class of yoga, (or even beer yoga). Here\u2019s where you can find plenty of <\/span><a href=\"http:\/\/www.meditationfinder.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\"><span style=\"font-weight: 400;\"><span style=\"color: #0000ff;\">meditation trainers<\/span><\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li><li><b>Original art ideas <\/b><span style=\"font-weight: 400;\">\ud83c\udfa8&nbsp;&#8211; We are not talking about Pollocks and the Rembrandts of the world, but something that is even local. (Try <\/span><a href=\"https:\/\/www.etsy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"broken_link\"><span style=\"font-weight: 400;\"><span style=\"color: #0000ff;\">Etsy<\/span><\/span><\/a><span style=\"font-weight: 400;\">) Choose something that is small, and unobtrusive, if you are worried about the budget or making a bold statement.&nbsp;<\/span><\/li><li><b>Limited edition books&nbsp;<\/b><span style=\"font-weight: 400;\">\ud83d\udcda &#8211; A first collector or a limited edition book always makes for a great gift, especially for bookworms. You can always visit a local book store and check out the edition section, or visit sites like <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.foliosociety.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">Folio Society<\/span><\/a><\/span><span style=\"font-weight: 400;\"> or <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.abebooks.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">Abe Books<\/span><\/a><\/span><span style=\"font-weight: 400;\"> where you will get an option to select and send.&nbsp;<\/span><\/li><li><b>Give the \u2018gift\u2019 of giving&nbsp;\ud83c\udf97<span style=\"font-weight: 400;\">&#8211; Show some love by sending across products that will show your clients what their donation did. (You can check this out &#8211; <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/amzn.to\/31Bk7c9\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\"><span style=\"font-weight: 400;\">Feed<\/span><\/a><\/span><span style=\"font-weight: 400;\">) Pull at their heartstrings by helping out an autistic boy\u2019s <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/johnscrazysocks.com\" rel=\"nofollow\"><span style=\"font-weight: 400;\">sock company<\/span><\/a><\/span><span style=\"font-weight: 400;\">. (The best part 5% of the earnings goes to Special Olympics). <\/span><\/b><\/li><li><b style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Going quirky<\/b><span style=\"font-weight: 400;\">&nbsp;\ud83d\ude1d- Want to splurge a bit more and yet standout? Here are some quirky gift ideas that will surely bring a smile &#8211; <\/span><span style=\"color: #0000ff;\"><a href=\"https:\/\/www.popsockets.com\/en-us\/custom\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">customized pop sockets<\/a><\/span><span style=\"font-weight: 400;\"> or even power banks, or choose that <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.etsy.com\/listing\/267054987\/wooly-cord-keep-set-of-two-free-us\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">taco cord holder<\/a><\/span><span style=\"font-weight: 400;\"> or customized <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.etsy.com\/in-en\/listing\/685601528\/mobile-phone-bag-85-x-14-cm-orangegrey\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">mobile holders<\/a><\/span><span style=\"font-weight: 400;\"> for some extra space.&nbsp;<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you have compiled the personalized gift and arranged for a time, you can proceed with sending those. But, remember, some companies may have some restrictions on receiving corporate gifts &#8211; what do you do about these situations?&nbsp;<\/span><\/p>\n\n\n\n<h2><b>The Grinch in contracts &#8211; \u2018The Gift Clause\u2019<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Most states in the US, still don\u2019t enforce the gift clause, but if your customer\u2019s company does have this <\/span><i><span style=\"font-weight: 400;\">kryptonite<\/span><\/i><span style=\"font-weight: 400;\">, it is safe to say tread the waters carefully. Most companies often take gifting with a pinch of salt &#8211; thinking that employees should not accept gifts or gratuities for doing a job that the company is already paying them for.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Depending on the clause as agreed upon in the <a href=\"https:\/\/www.revv.so\/blog\/what-is-a-valid-contract-know-its-elements-and-benefits\/\" target=\"_blank\" rel=\"noreferrer noopener\">contract<\/a>, sometimes you can give\/receive gifts within a certain value. The acceptable workaround is often going for promotional offers or discounts that can help make a lasting impression with your prospects. (If you are still wondering about the different types of Gift Clauses, read <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" rel=\"noopener noreferrer\" href=\"https:\/\/www.lawinsider.com\/clause\/gifts\" target=\"_blank\"><span style=\"font-weight: 400;\">here<\/span><\/a><\/span><span style=\"font-weight: 400;\">.) These promotional gifts or even a basket of cookies (for example) are considered as a shared gift.&nbsp; However, many employers often place a cost limit or they must be returned. There is no one size that fits all clause, making \u2018receiving gifts\u2019 often a confusing thing.&nbsp;<\/span><\/p>\n\n\n\n<p>Read the blog to know more about all the <a href=\"https:\/\/www.revv.so\/blog\/critical-contract-clauses-that-you-need-to-know-better\/\" target=\"_blank\" rel=\"noreferrer noopener\">critical contractual clauses<\/a>.<\/p>\n\n\n\n<h3><strong>What can or cannot be accepted?<\/strong><\/h3>\n\n\n\n<ul><li><b>When the gift is supposed to influence a decision &#8211; <span style=\"font-weight: 400;\">If any gift (given or received) is said to alter the vendor-client relationship, or even influence a decision, then it is something that cannot be accepted. Gifts should not set an expectation or influence the vendor in some way. You might think that promotional offers fall under this category &#8211; after all, vendors do give discounts\/special offers to sway the customer &#8211; but usually, that is fine, till you don\u2019t receive vouchers as gifts of other companies. Then, it can be frowned upon.<\/span><\/b><\/li><li style=\"font-weight: 400;\"><b>When the gift is of inappropriate scale<\/b><span style=\"font-weight: 400;\"> &#8211; What can be minor to the senior management can be of significant value to the junior employee. Judging the different monetary value of gifts for different management levels can be complicated. Also, the monetary value will be dependent on the different geographical locations that they operate in. It is, therefore, important, to keep in mind, reciprocity of the gift.&nbsp;<\/span><\/li><li style=\"font-weight: 400;\"><b>Reciprocity<\/b><span style=\"font-weight: 400;\"> &#8211; If you receive a gift that cannot be matched up, in terms of value or even offering, then it is best to not accept the gift. For example, if you have received two tickets to a premium learning class, and if you are doubtful about your reciprocation, do not accept it.&nbsp;<\/span><\/li><li style=\"font-weight: 400;\"><b>Giving \u2018cash\u2019 money as a gift <\/b><span style=\"font-weight: 400;\">&#8211; Accepting cash money as gifts is criticized in any organization and might even be illegal. However, in some cultures, giving cash is considered acceptable. In such cases, it is best to go through the clause to prevent any kind of problems.&nbsp;<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">It is best to be open and transparent about gifts to avoid confrontations later. There are companies that maintain gift registers when gifts exceed a certain value. When receiving such valuable gifts (which are also impossible to deny), the client can accept it and register. These gifts, for example, can later be raffled to raise funds for a charity.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The challenge with this clause is that there are no clear-cut terms that cover all possible scenarios. In such cases, it is best to consult higher management for any kind of offers, and gifts received.&nbsp;<\/span><\/p>\n\n\n\n<h2><b>Wrapping it all up\u2026 \ud83c\udf81<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Don\u2019t wait for the holiday seasons to remind your clients how much they mean to you. If in doubt, just send across a card, it\u2019s the gesture that matters. The purpose is to leave a mark and foster a long-lasting relationship with your customers.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2603\ufe0f\u2018Tis the season to be jolly! ????<\/p>\n","protected":false},"author":8,"featured_media":76402,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,38],"tags":[21],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>(Pumpkin) Spice Up Your Corporate Gift Ideas! | Revv Blog<\/title>\n<meta name=\"description\" content=\"Know the do&#039;s and don&#039;ts of corporate gifts. 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